Central China Management — a sister firm of Central China Real Estate, the biggest developer within the central province of Henan — mentioned in a current commercial that it’s going to settle for down funds of wheat for homes in Minquan county.
The advert was posted on the corporate’s official WeChat account this week. Buyers can use the grain to offset as a lot as 160,000 yuan (practically $24,000) of their down cost. The new properties the corporate is providing promote for between $100,000 and $124,000, in line with Leju Holdings, an actual property companies supplier.
Wheat is not the one pantry staple that’s a part of the developer’s promotion marketing campaign.
In a separate advert final month, the agency mentioned that it was keen to just accept garlic as down cost for a residential mission in Qi county in Henan province.
Henan province is a serious manufacturing hub in China for each wheat and garlic.
Central China Management didn’t reply to a request for remark, and deleted its wheat advert from WeChat on Wednesday. The marketing campaign has been broadly reported in Chinese media, and was trending on social media.
A current survey by China Real Estate Information, a personal analysis agency, indicated that gross sales by the nation’s prime 100 builders collapsed 59% in May from a 12 months in the past.
Meanwhile, extra builders are developing with imaginative methods to spur gross sales.
Poly Real Estate, one of many nation’s prime builders, mentioned it could present consumers a 100-kilogram (220-pound) hog in the event that they buy a house at its residential mission in Lianyungang metropolis in japanese Jiangsu province. The firm even provided to have the pig slaughtered for purchasers.
“Buy a house and get a 200-catty ‘Peppa’ pig. Get a good life in one stop,” learn the advert, posted on the agency’s WeChat account final week, utilizing the in style British cartoon character to seek advice from the hog.
A “Catty” is a conventional Chinese unit of weight and equals 500 grams. A 200-catty hog is price round 1,630 yuan ($242), primarily based on newest authorities pricing knowledge. Houses within the mission value between $184,000 and $260,000, in line with Leju’s knowledge.
Poly Real Estate didn’t reply to a request for remark.
Corrected: An earlier model of this story incorrectly attributed the wheat and garlic advert campaigns to an affiliated firm.