White, identified for enjoying Steve Urkel on the 1990s sitcom “Family Matters,” is partnering with 710 Labs on his new line, itsPurpl. It’s set to launch in California on April 20, or 4/20, and consists of variants of the pressure Purple Urkle.
White mentioned the venture comes after 20 years of listening to about his fictional TV character displayed on hashish merchandise. He wrote on the brand new model’s web site that he met his eventual enterprise accomplice on a flight to Oakland in 2018.
“Anyone who knows me personally as Jaleel White, knows I am an ardent seeker of curated adventures, big laughs, and excellent food,” White wrote. “All three of these interests are enormously enhanced by top shelf cannabis.”
He mentioned he additionally hopes to debunk stereotypes related to hashish and rejoice its medical breakthroughs.
“Burrowing my way into an industry not known for diversity or inclusion has been both challenging and rewarding,” White mentioned.
Other celebrities which have joined the hashish trade in recent times embody Drake, Snoop Dogg and Willie Nelson.