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Upstream | Upstream Appoints Fernando Bortman As Chief Business Officer

New CBO brings 20 years of worldwide results-driven expertise to management staff as firm expands and engages new markets

London, January 21, 2021 – Leading worldwide cellular know-how firm, Upstream, has appointed Fernando Bortman as its new Chief Business Officer. He will probably be liable for driving Upstream’s international income development and enterprise acceleration because it expands into new territories and markets.

Fernando Bortman, Chief Business Officer

Fernando Bortman, Chief Business Officer

Upstream, dedicated to serving to telcos and different enterprises in rising markets transition to digital with progressive buyer engagement and acquisition options, is about to double its income and profitability and additional develop its staff over the following three years.

Prior to his new function at Upstream, Bortman served as VP Sales and General Manager Americas, for cyber intelligence options firm, Verint, the place his management helped safe 40 p.c income development in lower than two years.

Upstream CEO, Dimitris Maniatis, mentioned of the brand new appointment: “We’re delighted to welcome Fernando to his new role as CBO. He brings a wealth of international experience with him, and we’ve no doubt that his talents for nurturing teams and increasing revenue will be invaluable as Upstream continues to become the go-to digital monetization partner for mobile operators and enterprises in emerging markets.”

Before becoming a member of Verint, Bortman was General Manager for the Caribbean and Latin America, Europe and CEE for Celltick Technologies, a mass-market cellular options firm. There, he headed up three P&L items and directed a profitable staff of 30 professionals. He additionally steered actions with America Movil, and developed and oversaw gross sales channels to develop distribution. Throughout his profession, Bortman has excelled in main giant multidisciplinary groups, from gross sales and presales to account administration, buyer help, high quality assurance and monetization, to new heights of efficiency.

He holds a Bachelor in Business Administration (BBA) in Computer Science from the Ruppin Academic Institute in Israel and he has additionally acquired a number of awards and accolades all through his profession.

Fernando Bortman commented: “Upstream has an amazing track record in performance marketing and digital monetization across emerging markets. The opportunity for accelerated growth and new partnerships as the company continues to provide excellent value and connectivity for its customers cannot be overstated. I look forward to playing a key role in seizing those opportunities in 2021 and beyond.”


For extra info please contact:
Chevaan Seresinhe
Sonus PR for Upstream, UK
P: +44 20 3751 0330

Sofia Marinou
Upstream Corporate Communications
P: +30210 6618532 +30210 6618507

About Upstream
Upstream is the go-to know-how accomplice for enterprises in rising markets in search of to attain digital development. As a pacesetter in cellular know-how -for the previous 20 years- we offer progressive options that talk to 1.2 billion shoppers. We assist our companions unlock new income streams boosting their buyer engagement and acquisitions, driving conversions and decreasing churn. Our end-to-end options invigorate the top prospects’ expertise and engagement by way of Upstream’s customized digital journeys and omnichannel method. We make migration to digital gross sales solely a matter of weeks without having for upfront investments. And all this with a singular added layer of digital transaction safety powered by our award-winning safety platform, Secure-D, driving fraud-free income and end-user safety. Upstream at present works with greater than 60 firms in Telco, Insurance and Retail in over 45 international locations in Latin America, Africa, the Middle East and South-East Asia.

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