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U-Power Group | U-Power names Gerard Butler as its new international model ambassador

Paruzzaro (Italy), 13th June 2022. U-Power, Italian chief in security footwear and workwear enterprise, proclaims the appointment of its new international model ambassador, Gerard Butler.

The Scottish actor, recognized for his lead in internationally acclaimed movies ‘300’, ‘Greenland’ and the ‘Olympus Has Fallen’ trilogy, will lend his picture to be the face of U-Power.

U-Power names Gerard Butler as its new global brand ambassador

U-Power names Gerard Butler as its new international model ambassador

Butler debuts his new function as ambassador for the model beginning instantly. The three-year collaboration will see Butler representing the model throughout all media channels – from TV adverts to social media and offline communication actions.

U-Power, who was been consolidating and more and more strengthening its communication technique in Italy and throughout Europe, shall be working with Gerard Butler to make the U-Power world and its ideas recognized to a world viewers.

The choice in selecting Butler comes from his embodiment of the U-Power man spirit – robust and vigorous however on the similar time able to get his arms soiled for each want. Butler’s personal private {and professional} journey being an amazing instance of resilience and willpower and what it means to struggle for one’s goals and targets. This aura across the actor eliminates the gap of the impeccable fashions typical of the style world, making a deeper and extra genuine reference to the model’s customers of on a regular basis working women and men.

Gerard Butler will be part of the already consolidated presence of Diletta Leotta, feminine model ambassador and protagonist of U-Power’s communications actions.

Franco Uzzeni, CEO of U-Power Group feedback: “Having Gerard Butler as brand ambassador can only fill us with pride. Being represented by a face of global fame is a confirmation of the successes that U-Power has achieved in recent years, at the service of workers. We are confident that the collaboration will be more than fruitful.”

U-Power Group was based by entrepreneur Pier Franco Uzzeni in 2006, in Paruzzaro (Italy), primarily based on the expertise handed down by his father after which gained in 50 years of exercise within the security footwear sector. Since then, the Group has grown to develop into one of many most important gamers within the sector, a frontrunner within the Italian and European marketplace for work footwear. In current years, the Group has additionally efficiently entered the technical workwear market. U-Power was created with the intention of changing into the most secure and most genuine level of reference for employees’ security. Having at all times been dedicated to the continual enchancment of its merchandise’ technical and qualitative traits, U-Power Group needs to contribute to bettering individuals’s high quality of life by providing Personal Protective Equipment (PPE) that’s protected, comfy, high-performing and with a lovely design.

U-Power Group

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