Taiwan’s trendiest couple today are neither younger celebrities nor teen influencers — they’re an octogenarian duo who run a mom-and-pop laundry service and have grow to be a web based sensation by modelling deserted garments.
Chang Wan-ji, 83, and his spouse Hsu Sho-er, 84, have racked up almost 600,000 followers on Instagram during the last month as their attitude-filled style portraits went viral.
They have even been featured within the Taiwanese version of Vogue and Marie Claire.
The couple have run a laundry for many years in a small city close to the central metropolis of Taichung.
Over the years, prospects have both forgotten or failed to gather reams of clothes that the couple by no means felt in a position to throw away.
Grandson Reef Chang, 31, come across the concept of utilizing the garments to alleviate the couple’s boredom.
“My grandpa and grandma were staring blankly at the streets because business wasn’t good,” he informed AFP. “I wanted to find something new they could enjoy doing.”
The pair have been naturals in entrance of the digicam.
“Modelling these clothes makes me feel 30 years younger,” beamed Chang, when AFP paid a go to to the shop earlier this week.
“Many people are telling me ‘You are famous now and you look younger’.”
Hsu felt so, too.
“I am old in age but my heart is not ageing,” she stated. “I like to put on pretty clothes and go out to have some fun.”
– Worldwide fame –
It was whereas modelling different folks’s clothes, Hsu got here to do not forget that she additionally had many forgotten outfits in her closet which she has since rediscovered.
“I even found some clothes I bought 30 years ago and I can still wear them. It’s a happy surprise,” she stated.
The couple’s Instagram account — @wantshowasyoung — is managed by grandson Reef.
Chang at the moment solely makes use of the Line messaging app to make free telephone calls however Reef says his grandfather is eager to learn to make the proper Instagram submit.
The account first began going viral overseas and round 400,000 new followers have began following previously week alone after main worldwide media picked up on their success.
Reef stated he interprets and reads out fan mail pouring in from everywhere in the world.
“We’re very moved by the messages,” he informed AFP, “Many people are saying that ‘Wantshowasyoung’ is the first happy news they’ve seen in this dark year marred by the Covid-19 pandemic and problems in many countries,” he added.
The couple’s worldwide fame has additionally prompted a couple of forgetful prospects to choose up previous garments, whereas some native followers have began visiting their sleepy city to see the shop.
The store is known as “Wan Sho” — a mix of the center character of their Chinese names.
– Re-use garments –
The couple tied the knot in an organized marriage six a long time in the past, a observe then frequent in Taiwan.
Chang stated he had considered retiring however determined to remain on so long as he can because the laundry enterprise has grow to be much less labour-intensive because of machines.
“Elderly people should keep moving and remain active or we will age faster… When I am working and being kept busy, I don’t have time to worry,” he stated.
Chang says he has misplaced depend of what number of clothes have gone uncollected in his store over the a long time however he thinks there are at the least 400 gadgets in the mean time.
Many extra have been donated to charities and impoverished households through the years.
The couple hope to make use of their new social media clout to advertise the idea of “environmental fashion”.
“Instead of following ‘fast fashion’ and keep buying new clothes, we hope people can see that old and second-hand clothes can be fashionable if you arrange and combine them in new ways,” stated Reef Chang.
“This would cause less damage to the earth and the environment.”
(This story has not been edited by NDTV workers and is auto-generated from a syndicated feed.)