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Sure Petcare | Sure Petcare Announces Launch of New FELAQUA™ CONNECT

Smart Device Accurately Monitors your Cat’s Drinking Behaviour

CAMBRIDGE, UK (23 March 2021) — Sure Petcare, the main pet know-how specialist, has introduced as we speak the launch of its newest product in its linked vary, FELAQUA™ CONNECT – a singular water supply and consuming monitoring system for cats. FELAQUA™ CONNECT, designed in collaboration with main veterinary behaviourists, permits cat house owners to maintain observe of their cats’ every day water consumption through the SURE PETCARE™ App, whereas the sensible water supply system gives the cat with a supply of recent water.

Cat consuming from FELAQUA™ CONNECT

Each cat is registered to FELAQUA™ CONNECT through their microchip. FELAQUA™ CONNECT integrates with the SURE PETCARE™ app through a Hub, which permits the App to “talk” to the machine and document the registered cat’s consuming behaviour equivalent to which cat drank, what time it drank, and the way a lot it drank. It additionally gives studies on the cat’s total consuming patterns on a every day, weekly and month-to-month foundation. With this data, cat house owners can simply detect any modifications of their cat’s consuming patterns. The SURE PETCARE™ App additionally sends reminder notifications to fill the reservoir of FELAQUA™ CONNECT when the water is low, and water freshness reminders to encourage cleansing of the machine.

FELAQUA™ CONNECT has a number of cat-friendly options, together with a large, shallow bowl that mimics a pure puddle and presents water in a manner that’s extra interesting and simpler to drink than from a standard bowl. The bowl can also be water repellent inflicting the water to bead – in the identical manner that water stands up on a newly polished automobile – making it mirror and glisten and be extra engaging to cats.

The water is saved recent in an air-tight, gravity-fed reservoir that releases water into the bowl as it’s wanted. Because the machine is battery powered, there are not any cables or want for {an electrical} energy supply, so the machine could be situated in any a part of the house to greatest meet the cat’s consuming wants.

Dr. Jon Bowen and Dr. Jaume Fatjó, main veterinary behaviourists, had been concerned within the design and growth of FELAQUA™ CONNECT. Dr. Bowen mentioned, “FELAQUA™ CONNECT gives a window into your cat’s well being and reaffirms the significance of hydration as a well being indicator. A change in water consumption is essentially the most regarding well being indicator in middle-aged and senior cats. Fluctuations in consumption is usually a signal of diseases equivalent to diabetes or kidney illness, and the earlier we intervene the higher the end result. Proper hydration is crucial to take care of a cat’s well being.

“In a current survey we discovered that 65 p.c of cat house owners didn’t know that kidney illness is the commonest reason for loss of life in cats of 5 years of age or older. Only 3.four p.c of cat house owners recognised the entire predominant indicators of dehydration and, much more alarmingly, over half of householders weren’t conscious that a rise in thirst was an indication of dehydration. Sixty p.c of cat house owners in our survey mentioned they couldn’t give the vet an correct reply about how a lot their cat drinks every day. Given that a rise in consuming is the first indicator of kidney illness, and correct data is crucial for a speedy analysis, it’s doubtless that a whole lot of kidney illness goes undetected for too lengthy.

“A tool like FELAQUA™ CONNECT tells you in case your cat is consuming kind of than common. It’s this perception that’s invaluable and gives peace of thoughts that they’re consuming recurrently,” Dr. Bowen mentioned.

FELAQUA™ CONNECT is out there from Sure Petcare’s web site from as we speak and main pet suppliers later within the 12 months. The Hub can be bought individually from the web site.

About Dr. Jon Bowen
Dr. Jon Bowen BVetMed DipAS (CABC) MRCVS is a graduate from the Royal Veterinary College in London, the place he’s an honorary lecturer in behaviour and head of the Behavioural Medicine Referral Service.

About Dr. Jaume Fatjó
Dr. Jaume Fatjó DVM, Dipl.ECAWBM-BM PhD graduated in veterinary medication and obtained his PhD from the Autonomous University of Barcelona. He is a diplomate of the European College of Animal Welfare and Behavioural Medicine.

About Sure Petcare
Sure Petcare, the pet know-how specialist, gives pet merchandise that empower house owners to care for his or her pets in completely new methods. Founded in 2007, now we have developed an award-winning vary of microchip-operated pet doorways and feeders, which resolve many issues generally skilled by pet house owners. SURE PETCARE™, together with HOMEAGAIN®, is a Companion Animal portfolio of digital merchandise inside MSD Animal Health.

In 2017, Sure Petcare expanded its product vary to incorporate linked units designed to supply proactive pet care by giving house owners information and perception into their pets’ day-to-day behaviours, actions, and routines. Over time, this data will present pet house owners a larger understanding of their pet’s well being and well-being. Sure Petcare sells direct by means of retail shops and veterinary practices in 35 international locations.

Through its dedication to The Science of Healthier Animals™, MSD Animal Health gives veterinarians, farmers, pet house owners and governments one of many widest ranges of veterinary prescription drugs, vaccines and well being administration options and providers in addition to an intensive suite of digitally linked identification, traceability and monitoring merchandise. MSD Animal Health is devoted to preserving and enhancing the well being, well-being and efficiency of animals and the individuals who take care of them.

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Media Contact:
Tracy Postill
+44 (0) 7982 602005

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