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South Korean dairy firm points apology for displaying ladies as cows in advert


Social media customers said that the weird advert targeted on secretly taking video footage of ladies, which is a criminal offense often known as ‘molka’

A number one South Korean dairy model, Seoul Milk, in contrast ladies to cows in a weird commercial that sparked an intense backlash on social media. After receiving heavy criticism, the video was taken down and an apology was issued by the corporate.

In the now-deleted video, the clip opens to a person carrying a digicam and wandering by the countryside. He then secretly movies a gaggle of ladies in a subject, who’re doing yoga and ingesting water. As the person tries to get nearer to the ladies, he unintentionally steps on a twig and that disturbs the group, who instantly remodel into cows. Soon after it was launched on social media, the commercial provoked a public backlash that sparked a debate about sexism within the nation.

Furthermore, customers additionally said that the weird advert targeted on secretly taking video footage of ladies, which is a criminal offense often known as ‘molka’. It has change into a widespread downside lately in South Korea that has even price the lives of many feminine stars.

Check out the video right here:

On 8 December, Seoul Milk’s guardian firm Seoul Dairy Cooperative launched a press release on its official web site the place it apologised for the advert. “We sincerely apologise to everyone who may have felt uncomfortable due to the milk advertisement video uploaded to the official YouTube channel of Seoul Milk on the 29th of last month,” the assertion learn.

https://edition.cnn.com/2021/12/15/asia/south-korea-seoul-milk-advert-intl-scli/index.html

According to CNN’s affiliate JTBC, Seoul Milk claimed that there have been males within the video as effectively, however they weren’t recognisable. They additionally asserted that the corporate needed to spotlight the natural origins of their product, not how the individuals have considered it.

https://indianexpress.com/article/trending/trending-globally/korean-dairy-brand-likens-women-to-cows-in-ad-seoul-milk-apologises-later-7675445/

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