Unfair & Lovely, helmed by debutant director Balwinder Singh Janjua and backed by Sony Pictures Films India, will tackle the difficulty of colourism within the nation.
Actors Randeep Hooda and Ileana D’Cruz have been roped in by Sony Pictures Films India for the upcoming comedy film, Unfair & Lovely which delves into India’s fixation with truthful pores and skin as a typical of magnificence.
The movie is backed by Sony Pictures Films India in affiliation with Movie Tunnel Productions.
Hooda introduced the information on Twitter
Har koi truthful, pretty nahi hota, aur har koi pretty, truthful nahi hota.
Nahi samjhe? 😄
Sab samajh jaoge in my subsequent #UnfairNLovely
Really excited to be capturing this one with the gorgeous @Ileana_Official and my very good director @BalwinderJanjua@sonypicsprodns @sonypicsindia pic.twitter.com/NWEHJ74GEb
— Randeep Hooda (@RandeepHooda) October 15, 2020
Vivek Krishnani, managing director, Sony Pictures Films India, mentioned they’re pushed to current distinctive tales which can be entertaining, impactful, and cognisant of the social local weather.
“We have always strived to use our platform to deliver excellence, whether it is through introducing new talents, be it writers, actors, and directors or exemplary stories that captivate the audience, completely,” Krishnani mentioned in a press release on Thursday.
Laine Kline, head of Sony Pictures International Productions, mentioned the movie is a household comedy that explores an necessary topic that has been plaguing India for a very long time.
Set in Haryana, the movie chronicles the story of a dusky girl tamed by prejudices and biases held by the Indian society in opposition to darkish pores and skin.
The movie marks the directorial debut of Balwinder Singh Janjua, screenplay author of Saand Ki Aankh and Mubarakan.
Cruz, who will likely be seen within the titular position of Lovely, mentioned enjoying the character will likely be a novel expertise.
“What I love about the film is that its narrative isn’t preachy; it’s a funny story that will leave viewers smiling and laughing. The team at Sony Pictures Films India and Balwinder Singh Janjua have made sure this subject is treated with a lot of sensitivity however keeping it as humorous as possible,” she mentioned.
Known for dramas like Highway and Sarbjit, Hooda mentioned he’s excited to discover the comedy style with this venture.
“I think making people laugh is not easy. I got hooked on to this story from the first narration itself and can’t wait to get started on this one,” he added.
Talking concerning the plotline, Janjua mentioned, “It is a rooted story based on our everyday life observations that reflect a reality of today’s world in a hilarious manner.”
Janjua has additionally written the script together with writers Rupinder Chahal and Anil Rodhan.
The movie is slated for a 2021 launch and will likely be shot in numerous places throughout India.
(With inputs from Press Trust of India)
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