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Priyanka Chopra Jonas launches her model Anomaly- a vegan, reasonably priced haircare line : Bollywood News – Bollywood Hungama

From Miss World to actor to singer to producer, Priyanka Chopra Jonas continues to tick off her skilled targets one after the other. Now, the star has launched her personal model for the primary time. She has taken up entrepreneurial duties with the launch of her personal hair care line. Named Anomaly, the model is totally vegan, eco-friendly and even reasonably priced.

On Friday, Priyanka took to her social media deal with to formally announce the launch of the model. Sharing the information, Priyanka wrote, “This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created!!! For the last 18 months I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world, and I can’t believe that time has finally arrived.”

” I’ve tried a lot and learned a lot about haircare over the years…what gave me great hair days, what didn’t, and everything in between…and I have infused that into a collection of products that gives your hair the TLC it deserves. Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from 100% plastic trash from our oceans and landfills,” she mentioned highlighting that it’s vegan and fully eco-friendly.

Priyanka has additionally made the model reasonably priced so it’s accessible to a bigger viewers. “Oh, and btw, it’s $5.99! We are democratizing sustainable beauty, because access to it should not cost us the Earth and should be available to all,” she wrote.

The merchandise might be out there within the US completely at Target from January 31. News on its availability in India and different international locations might be introduced later.

ALSO READ: Priyanka Chopra Jonas opens up in regards to the wardrobe malfunction at Cannes 2019 


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