- PMG takes one other step in the direction of turning into a central information hub for publishers
- Higher commonplace of high quality for changing publishers’ content material
- Secondary digital advertising turns into simpler and cheaper for publishers
Berlin. PMG Presse-Monitor has acquired the software program home X-CAGO. This firm, initially from the Netherlands, is understood the world over for changing and standardising all kinds of content material codecs, in addition to for its established digital archive answer, which many main publishers additionally use as a content material distribution platform.
A central information commonplace for format-independent distribution of content material
“We are combining X-CAGO’s and PMG’s extensive expertise in converting and distributing high-quality digital content,” explains Ingo Kästner, Managing Director of PMG, concerning the acquisition of X-CAGO. “This has enabled us to create a centralised and higher-quality data standard for the publishing industry, one which is suitable for all future formats. We can offer publishers a fast and cost-effective data conversion and archiving solution that delivers maximum quality and ensures legally compliant use of the content. The new data standard enables format-independent distribution of content in its original layout, which will open up new marketing channels for publishers.”
With this acquisition, PMG is increasing its portfolio of content material and rights advertising providers for publishers and strengthening its place as a content material administration supplier for media homes and monitoring firms.
Centralised information conversion presents publishers additional development from secondary advertising
“Converting print and online content into uniform, high-quality digital formats suitable for other digital products is far from easy, but is an absolute necessity for publishers,” explains Koos Hussem, CEO and founding father of X-CAGO.
“Publishers distribute their content over a wide range of different channels, both internal and external. This makes data conversion complex, time consuming and error prone, which can negatively impact content quality and the commercial success of content marketing, in both the B2C and B2B sectors.”
By combining their experience, X-CAGO and PMG will give publishers entry to confirmed applied sciences and constructions with the intention to unlock new development alternatives from expanded content material advertising. The profit for publishers is twofold: First, they profit from quick, cost-effective and high-quality conversion of their content material, which facilitates broad secondary exploitation through digital channels. Second, they don’t have to construct and keep an costly infrastructure themselves.
Koos Hussem and Ingo Kästner will collectively handle X-CAGO B.V. going forwards.
Founded in 2000, X-CAGO B.V. is a number one software program developer within the media business, with headquarters within the Netherlands (Roermond) and workplaces within the United States and Australia.
X-CAGO helps on-line publications and content material distribution programs for nationwide and worldwide newspaper and journal publishers, together with the Wall Street Journal, the New York Times, Reed Business, Bauer, Axel Springer and Gruner + Jahr, amongst others.
Key providers in X-CAGO’s portfolio embrace the conversion of PDF-based print content material from newspapers, magazines and books into environment friendly and digital XML and/or JSON recordsdata, and its enterprise content material administration platform Archive ExPress™. The firm captures, shops, researches, publishes, distributes and syndicates content material from each print media (newspapers, magazines, books, catalogues, and so on.) and digital media.
About PMG Presse-Monitor GmbH
With the most important up-to-date press database within the German-speaking space, PMG Presse-Monitor GmbH is a number one supplier for digital media monitoring, press evaluate creation and media analysis.
PMG markets the content material and rights of about 850 newspaper and journal publishers with over 4,000 print and on-line sources. Around 2500 of those can be found within the PMG press database in digital format. From its Berlin headquarters, the corporate delivers its providers to over 5,000 prospects from companies, associations and public our bodies, in addition to media monitoring providers and PR businesses.
Founded in 2001, PMG is a three way partnership of varied German newspaper and journal publishers with the next shareholders: Axel Springer, Frankfurter Allgemeine Zeitung, Gruner + Jahr, Handelsblatt Media Group, Hubert Burda Media, Spiegel-Verlag, Süddeutsche Zeitung, the German Newspaper Publishers and Digitalpublishers Association, and the Association of German Magazine Publishers.
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