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Netflix To Add Mobile Video Games As Subscriber Growth Slows

Netflix Inc mentioned it might make a deeper dive into video video games because the film and TV streaming service projected weak subscriber development amid rising competitors and the lifting of pandemic restrictions that had saved folks at dwelling.

The firm’s shares hovered about even at $531.10 in after-hours buying and selling on Tuesday.

Netflix is weathering a pointy slowdown in new prospects after a increase in 2020 fueled by stay-at-home orders to curb the COVID-19 pandemic. In the United States and Canada, Netflix reported dropping about 430,00zero subscribers within the second quarter, solely its third quarterly decline in 10 years.

The streaming video pioneer mentioned it was within the early phases of increasing its online game choices, which might be out there to subscribers at no additional cost. The firm will initially focus totally on cell video games.

“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” the corporate mentioned in its quarterly letter to shareholders.

The multi-year effort will begin “relatively small” with video games tied to Netflix hits, Chief Operating Officer and Chief Product Officer Greg Peters mentioned in a post-earnings video interview.

“We know that fans of those stories want to go deeper. They want to engage further,” Peters mentioned.

Netflix has dabbled in video video games with just a few titles linked to sequence together with “Stranger Things” and “The Dark Crystal: Age of Resistance.”

Some analysts have mentioned the corporate that dominates streaming video wants to search out new methods to jump-start subscriptions after years of speedy growth. According to eMarketer, Netflix’s share of U.S. income from subscription streaming video will shrink to 30.8% by the top of 2021, from practically 50% in 2018.

“Netflix delivered another underwhelming quarter as competition in the streaming space heats up,” mentioned Investing.com senior analyst Jesse Cohen. “The absence of any new looming growth catalysts has been one of the main reasons for Netflix’s relatively mild performance this year.”

Co-CEO Reed Hastings mentioned gaming and different ventures corresponding to podcasts and merchandise gross sales might be “supporting elements” to assist entice and retain prospects to its core enterprise of streaming video.

The firm projected it might add 3.5 million prospects from July by means of September. Wall Street had anticipated a forecast of 5.5 million, in keeping with analysts surveyed by Refinitiv.

For the just-ended quarter, Netflix added 1.54 million prospects, beating analyst projections of 1.04 million. Total subscribers numbered 209 million on the finish of June.

A 12 months in the past, Netflix picked up 10.1 million subscribers within the second quarter.

This 12 months, Netflix felt the affect of COVID-19 on TV manufacturing, which left the corporate with a small menu of recent titles. At the identical time, Walt Disney Co’s Disney+, AT&T Inc’s HBO Max and different companies attracted prospects, and summer time blockbusters returned to film theaters.

The easing of pandemic security measures additionally lured folks out of their properties and away from their televisions.

Earnings for April by means of June got here in at $2.97 per share, beneath the common forecast of $3.16.

Netflix guarantees a heavier lineup within the second half of 2021, together with new seasons of “You,” “Money Heist” and “The Witcher.”

If its subscriber forecast pans out, Netflix can have added greater than 54 million subscribers over the previous two years, a tempo in step with its annual additions earlier than the COVID-19 pandemic, the corporate mentioned.

It additionally famous that streaming tv nonetheless accounts for a small portion of total viewing time and that its service is much less mature outdoors the United States.

“It’s still an enormous prize and we are still in the best position to run after it,” Co-CEO Ted Sarandos mentioned.

(This story has not been edited by NDTV employees and is auto-generated from a syndicated feed.)

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