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Mrunal Thakur walked for JJ Valaya present at Lakme Fashion Week 2022-Entertainment News , Firstpost

J J Valaya offered the luxurious model ‘JJV’ with eco- aware Tencel textiles at FDCI x Lakmé Fashion Week

Celebrated couturier JJ Valaya has been identified for his opulent marriage ceremony and celebration collections for over three many years. His creations have been an integral a part of Indian wardrobes. This 12 months because the designer celebrated his 30th 12 months in style JJ Valaya launched his all-new bridge-to-luxury model “JJV”, as an eco-conscious assortment produced from TENCEL™ LUXE filament yarn, which is derived from renewable wooden sources in a closed loop Lyocell course of. The TENCEL™ LUXE filament yarn will outline the panorama of luxurious style with its silky smoothness, liquid-like drape, color vibrancy and yarn energy. The debut “JJV” assortment “Rumeli – the Summer Story” was an interesting line for the fashion-conscious girls.

“JJV” is an event put on model that revolves across the spirit of journey. As a model, its ethos stands impressed by the distinctive life and travels of Maharaja Jagatjit Singh of Kapurthala, additionally the land of JJ Valaya’s forefathers. “JJV” subsequently sifts via never-seen-before images and extracts from his private diaries and travelogues, to interpret the story of a ruler who needed to deliver the world to his individuals – and certainly, take his individuals to the world.

 The new “JJV” assortment Rumeli – The Summer Story”, a bridge-to-luxury model launched by designer JJ Valaya on the FDCI x Lakmé Fashion Week was an ideal providing for the brand new style season in India. The inspiration was from the lifetime of Maharaja Jagatjit Singh of Kapurthala, which was very evident because the creations emerged with nice grandeur on the ramp, when the designer unveiled a grand sartorial story that will likely be desired by his loyal followers. Mrunal Thakur was ecstatic to be again on the runway as JJ Valaya’s showstopper on the FDCI x Lakme Fashion Week.

Designer JJ Valaya mentioned, “On its launch, JJV, our all-new bridge-to-luxury range of fashion for Women & Men is an environment-friendly initiative using the finest fabrics from TENCEL™ LUXE in support of Lenzing Austria’s belief in conscious luxury. Designed for the luxury traveler, this debut collection is engineered with sensitivity towards sustainability. TENCEL™ LUXE is transforming the future of premium fashion, and we are delighted to integrate this beautiful material into our belief of sustainable luxury.”

He additional added, “As a true royal nomad at heart, I have always felt that whilst we all prefer to travel light, there are so many instances during these journeys where we need to dress up to step out, be it for impromptu soirees, fine dining experiences or the opera.”

‘JJV’ acknowledges and embraces this want, the place one can nonetheless keep a novel sense of non-public model sans the load of heavy embroideries. It retains the distinct signature of the JJ Valaya ethos but is a contemporary label for the trendy traveler who likes to be ready for celebrations, wherever he/she could go.

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