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Milton Glaser, designer of ‘I ♥ NY’ brand and Bob Dylan poster, dies at 91

Written by Ganesh Setty, CNN

Milton Glaser, co-founder of New York Magazine and famed graphic designer behind the “I ♥ NY” brand, has died, based on the journal.

Glaser died Friday on his 91st birthday, the journal’s obituary says. His spouse, Shirley Glaser, instructed The New York Times the reason for demise was a stroke and that he additionally suffered from renal failure. She couldn’t be instantly reached for remark by CNN.

“On behalf of the family of New York, my thoughts are with Milton’s loved ones today, especially his wife Shirley. We lost a brilliant designer and great New Yorker,” mentioned New York Gov. Andrew Cuomo in a press release to CNN.

 A street vendor holds up an "I ♥ NY" t-shirt in 2009.

A road vendor holds up an “I ♥ NY” t-shirt in 2009. Credit: George Rose/Getty Images

Born in 1929, Glaser obtained his begin in design at New York City’s Cooper Union for the Advancement of Science and Art. He then went on to launch Push Pin Studios in 1954 with a number of former classmates, which “exerted a powerful influence on the direction of world graphic design,” based on Glaser’s web site.

By 1968, Glaser based New York Magazine with Clay Felker, and served as president and design director till 1977.

Glaser is maybe finest identified for designing the enduring and ubiquitous “I ♥ NY” brand. It was created in 1977 to advertise tourism in New York State amid the town’s spate of crime, notorious blackout, and widespread financial hardship.

His idea sketch, swiftly scribbled in crimson on a paper envelope, is a part of the Metropolitan Museum of Art’s everlasting assortment.

Before that, Glaser gained widespread popularity of a 1960s psychedelic poster for Bob Dylan’s “Greatest Hits” album.

Glaser's fame grew with this poster for a Bob Dylan album in the 1960s.

Glaser’s fame grew with this poster for a Bob Dylan album within the 1960s. Credit: Michael Ochs Archives/Getty Images

Beyond his most well-known designs, Glaser’s work is featured in everlasting collections on the MoMA, the Israel Museum in Jerusalem, and the National Archive and Smithsonian Institute in Washington DC, amongst others.

Glaser was the one graphic artist to have had one-man exhibits at each the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York, based on the National Endowment of the Arts.

He acquired the National Medal of Arts in 2009.

Glaser designed Brooklyn Brewery labels

Glaser designed Brooklyn Brewery labels
Credit: Mike Lawrie/Getty Images North America/Getty Images

More current designs included the Brooklyn Brewery label and the poster for season 7 of “Mad Men.”

“Milton Glaser’s work is everywhere: in logos in your supermarket, on posters you see from the sidewalk, and in the identity of New York itself,” the journal’s editors wrote in a press release. “Not to mention on your screens and in your mailbox, in the cover logo that he drew for the first issue of New York Magazine: It’s so durable that we still use it 52 years later. Much of our magazine’s DNA encodes Milton’s ideas, visual intelligence, and New York sensibility. We’re sad to hear that he’s gone — but what a big life he lived.”

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