The ticket costs have elevated astronomically in the previous couple of years, extra so after the pandemic. Many have argued that the excessive ticket charges are retaining viewers away, particularly for low and medium-budget movies. A begin was made when Bhool Bhulaiyaa 2’s tickets had been offered at cheap charges. And now, the makers of Janhit Mein Jaari made a revolutionary announcement a number of days again. As per their declare, the patrons would be capable to watch the Nushrratt Bharuccha-starrer on the primary day at simply Rs. 100. What’s extra, this provide might be relevant in multiplexes throughout India as per the announcement.
Makers of Janhit Mein Jaari run into hassle with multiplexes on the provide of promoting tickets for Day 1 at Rs. 100
While the launch of this provide did seize headlines, it looks like sure multiplexes are having second ideas and are at loggerheads with the producers over the transfer. A supply from the exhibition sector informed Bollywood Hungama, “All multiplex chains and the makers are wondering how to implement it. As of now, it seems like all theatres in India won’t have this offer. Some cinemas may indeed sell tickets for Rs. 100 for the whole day while some cinemas, meanwhile, are thinking of pricing tickets at Rs. 100 only for shows before 12:00 noon. A few theatres are toying with the idea of pricing the tickets at Rs. 100 for the 2 or 3 rows in the front only. The talks are on and a clearer picture would emerge by Wednesday. The makers are trying their best to convince all cinemas to sell the tickets at Rs. 100 for all the shows on day 1.” The movie releases this Friday, June 10.
The supply additionally added, “If you have a look at the inventive advert of the provide, they’ve inserted an asterisk subsequent to Rs. 100 and beneath, the textual content reads, ‘Please check the details before booking’. Some cinemas in our nation are situated in elite areas and appeal to elite clientele. Moreover, some cinemas completely have recliners or couch seats solely. The ticket costs in these theatres begin from Rs. 400 or Rs. 500. Such cinemas clearly received’t scale back the ticket value to Rs. 100 to point out Janhit Mein Jaari.”
A multiplex proprietor on situation of anonymity mentioned, “I’m not screening Janhit Mein Jaari and even when I do, I wouldn’t have saved the charges at Rs. 100 as in my theatre, the bottom value is Rs. 150.”
A senior official from a multiplex chain acknowledged, “The discussions are going on. Ideally, the producers cannot decide the ticket prices. When such offers are launched, a lot of miscommunication takes place. Some theatres might not price the tickets at Rs. 100. In such cinemas, some guests will get upset and argue that when the makers have announced that all cinemas will play the film at Rs. 100, why is that particular cinema charging say Rs. 200? It makes for an awkward scenario. If they wanted to keep some attractive scheme, they could have told us that they are reducing their distributor share and that theatres can accordingly sell the tickets at discounted prices.”
However, Devang Sampat, CEO, Cinepolis India mentioned, “We are implementing the offer. The producer wanted to adopt this strategy. I think it’s a fantastic idea to provide this kind of an attractive price strategy to consumers. Hence, all Cinepolis properties across India will be following this directive.” Devang Sampat nevertheless added that the recliner seats received’t be offered at Rs. 100 and that solely the traditional seats can be offered at diminished charges.
Film exhibitor and distributor Akshaye Rathi opined, “Ticket pricing is the income of the exhibitors and distributors. Anything like that is at all times a joint name taken by the exhibitors and distributors. We have seen within the case of Bhool Bhulaiyaa 2 that pricing tickets fairly makes going to the theatre much more compelling for the folks, particularly if the content material is paramount sufficient for them to step in. Pricing the tickets fairly for Bhool Bhulaiyaa 2 was a superb added incentive for the folks to show up in large numbers. Despite these costs, now we have seen the film do some nice numbers. I actually really feel that we, as a fraternity, ought to begin extra footfalls quite than making an attempt to derive the utmost from the restricted quantity of people that flip up on the theatres. If that’s one thing that the producers and exhibitors can agree upon collectively, then I’m certain it’ll rebuild the behavior of movie-going even for mid-segment movies very quickly.”
A spokesperson from Bhanushali Studios Limited, one of many producers of Janhit Mein Jaari, clarified that the provide will certainly be applied, as promised by them. The spokesperson mentioned, “The notion that the tickets of only the first two rows will be priced at Rs. 100 or that only morning shows will have cheaper rates is completely incorrect. We have confirmation on the same from the distributors. However, the said offer is not applicable for recliners, sofa seats etc. The said price is for all the normal seats for all shows on Day 1. For certain premium multiplexes like say PVR Icon Versova or PVR Juhu, the tickets will be priced at Rs. 150.”
Also Read: Nushrratt Bharuccha twirls in beautiful in purple lehenga whereas selling Janhit Mein Jaari in Jaipur
More Pages: Janhit Mein Jaari Box Office Collection
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