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Locker | ‘Spotify for sports activities’ app Locker opens $1.5m funding spherical

  • Locker, an revolutionary new sports activities app offers followers with a single platform to devour content material on the sports activities and groups they love, from sources they belief.
  • Phase 1 launch personalizes sports activities information and statistics from over 300 world publishers, with Phase 2 seeing Locker rolling out video and audio performance in early 2022.
  • Premium service, Locker Pro, would be the first market for followers to buy micro-subscriptions to the sports activities sections of among the world’s prime sports activities publishers.
  • A participant in Techstars Sports Accelerator in 2020 (Indiana, USA programme), it’s the first Irish sports activities firm to ever be chosen for Techstars Sports.
  • Locker has secured over $800,000 in pre-seed funding led by Techstars Sports & WDC
  • Currently elevating a $1.5m spherical to drive additional product growth and preliminary US part in 2022.

Dublin and Indiana, 11th November 2021: Locker [getlocker.com], the Irish and Indiana based mostly sports activities start-up expects to boost a $1.5m spherical within the coming months. In June 2021, the corporate introduced its first pre seed spherical of $800,000.

Founded in 2020, Locker is a mobile-platform designed to deliver personalised sports activities content material from trusted sources on to followers. Having launched within the Irish market in latest weeks, the corporate now has its eyes firmly set on the US and is elevating a brand new funding spherical to facilitate product growth and a 2022 US launch.

Ross O’Dwyer, CEO, Locker

Ross O’Dwyer, CEO, Locker

Locker offers customers with a single app to search out and devour tales and stats on the matters they love, from the suppliers they know and belief. It makes use of machine studying and trusted aggregation to tug collectively a whole bunch of the world’s most respected publishers, delivering the newest in trending and dependable information, conveniently tailor-made to the consumer’s sports activities tastes. The first part of the app offers customers free information content material and sports activities statistics, with video and audio performance updates being rolled out to customers within the second part. Locker is free for sports activities followers to obtain and use.

In addition, in early 2022, Locker Pro, the app’s premium service, will allow followers to subscribe to the person sports activities sections of among the world’s prime paywalled publishers, relatively than having to pay for his or her total providing. This is a primary of its sort method to micro-subscriptions in publishing.

A staff with a confirmed monitor report in sports activities publishing, subscriptions and betting.
The start-up was based in 2020 by Ross O’Dwyer – the previous CEO, and Co-Founder of Irish sports activities writer Pundit Arena, together with Brian Quinn the previous Commercial & Marketing Director of Setanta Sports and Eir Sport. Together with Wayne Muller the previous CTO of fantasy sports activities app Jock Mkt they’ve over three many years of expertise within the sports activities media and subscriptions trade.

In July 2020 they had been the primary Irish sports activities firm to be accepted into the celebrated Techstars Sports Accelerator Programme in Indianapolis. This extremely aggressive accelerator program is designed for sports activities tech firms centered on the way forward for sport, and fewer than 1% of candidates are accepted. Locker was additionally accepted to the Sportradar Acceleradar programme and was a winner of the Google Adopt-a-Start-up programme in May this 12 months, which seeks to additional speed up the expansion of excessive potential begin ups.

Partnership Driven Ecosystem
While Locker is constructing a personalised platform for customers, the staff is inserting a significant emphasis on offering a singular product and instruments for publishers to maximise their revenues, fan understanding and development. Connecting premium publishers to followers they haven’t reached earlier than is an preliminary key purpose for this partnership pushed staff.

In the approaching months, Locker will likely be asserting a variety of revolutionary partnerships with among the world’s prime rights-holders and media homes.

The revolutionary start-up works with each paywalled and free content material suppliers to maximise their return on the content material they’re already producing, whereas offering customized constructed analytics to grasp their consumer base.

Ross O’Dwyer, CEO, Locker stated: ‘‘At Locker we are passionate about great sports journalism. There is a world of brilliant sports content out there, the frustrating part is how we consume it. Why do sports fans have to go to so many places on a daily basis to find their favourite content? From news websites and league apps, to social platforms and podcast apps, it’s a ache to have to change between places and endlessly seek for what you really need. It shouldn’t must be this manner. Our mission is to ship the personalised world sports activities followers deserve, by way of a single, free to make use of app the place followers can simply discover and devour the tales they should see from sources they belief. Locker is placing the ability again within the fingers of the fan.’’

‘Locker is not another content creator, in fact as a technology company we don’t create any content material, however relatively it really works with publishers to help development, offering transparency, insights and options they aren’t getting elsewhere. We care about supporting high quality sports activities content material and journalism at native, nationwide and worldwide ranges, and can work with our companions to create a sustainable platform for all stakeholders.’

‘‘Written content and stats is only the beginning of our journey. We’re wanting ahead to including audio, video, stay sports activities and different core objects within the coming months to create the entire sporting expertise. We’re additionally delighted to have such nice traders, companions and mentors who consider in our imaginative and prescient to remodel this area.’’

Partnering alongside different know-how innovators has additionally been key to Locker delivering on its imaginative and prescient. Alongside Sportradar and Stats Perform, two of the world’s largest sports activities stats suppliers, Locker can also be working alongside Irish-based Newswhip. Newswhip’s know-how tracks and predicts the affect of tens of millions of tales in real-time and empowers Locker to suggest the highest trending sports activities tales as they start to interrupt, so sports activities followers by no means miss the headlines that matter.

We consider this can change how followers devour sports activities information.
“We are excited about the launch of Locker, which we believe will change how fans consume sports news,” stated Jordan Fliegel, Managing Director of the Techstars Sports Accelerator. “This is a great founding team that understands sports fans, publishers, advertising and subscriptions. Locker was a great addition to our sports accelerator in Indianapolis, one which particularly excited our partners around the US opportunity including the Indiana Pacers (Pacers Sports & Entertainment), the NCAA and the Indianapolis Colts.”

For additional info, please contact
Andrew Pierse, Head of Product & Co-Founder at Locker (andrew@getlocker.com)

or

Cyril Moloney, Teneo, Phone: 00353860479462 or electronic mail: cyril.moloney@teneo.com

Notes to Editor

About Locker
Founded in 2020, Locker [getlocker.com] is altering the way in which followers devour sports activities media, by way of personalization, content material aggregation from a whole bunch of trusted publishers and companions, delivering the newest, trending and dependable information tailor-made to the consumer’s sporting tastes. Locker makes discovering information in your favorite sports activities pursuits, straightforward and saves you time. Locker offers customers with a single app to search out and devour tales on the matters they love, from the suppliers they belief.

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