A screenshot of the TVC from Tanishq.
While Kangana Ranaut supported the criticism that the Tanishq advert promoted ‘love jihad’, actresses Divya Dutta, Swara Bhasker and Richa Chadha have been disenchanted that it was pulled off.
- Last Updated: October 14, 2020, 10:33 PM IST
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Jewellery model Tanishq’s newest advert has the web divided. In the model’s commercial for his or her Ekatvam (Oneness) jewelry line, a Hindu girl who’s married right into a Muslim household is ready for her child bathe. Her in-laws are proven to have organised it to make honour their Hindu daughter-in-law’s emotions.
The advert, which was launched on October 9, has reportedly been pulled off after it attracted a bevy of criticism. #BoycottTanishq stared trending on Twitter because the outrage alleged that the advert promotes ‘love jihad’ and was anti-Hindu in sentiments.
Kangana Ranaut additionally shared her ideas on the advert on Twitter, saying that the “advert does not only promote love-jihad but also sexism.”
“As Hindus we need to be absolutely conscious of what these creative terrorists are injecting in to our subconscious, we must scrutinise, debate and evaluate what is the outcome of any perception that is fed to us, this is the only way to save our civilisation #tanishq,” she tweeted.
“This advert is wrong on many levels, Hindu bahu is living with the family for significant amount of time but acceptance happens only when she is carrying their heir. So what is she just a set of ovaries? This advert does not only promote love-jihad but also sexism #tanishq,” she added.
This advert is unsuitable on many ranges, Hindu bahu resides with the household for vital period of time however acceptance occurs solely when she is carrying their inheritor. So what’s she only a set of ovaries?This advert doesn’t solely promote love-jihad but additionally sexism #tanishq
— Kangana Ranaut (@KanganaStaff) October 13, 2020
The idea wasn’t as a lot an issue because the execution was,the fearful Hindu lady apologetically expressing her gratitude to her in-laws for the acceptance of her religion, Isn’t she the girl of the home? Why is she at their mercy? Why so meek and timid in her personal home? Shameful. https://t.co/LDRC8HyHYI
— Kangana Ranaut (@KanganaStaff) October 12, 2020
On the opposite hand, some actresses like Richa Chadha and Divya Dutta have been unhappy that the advert was pulled off. Divya, whose voice has been used within the advert, wrote on Twitter, “Yes it’s my voice. It’s sad it’s taken off air. I loved it.”
Richa Chadha shared the video and tweeted, “It’s a beautiful ad.”
Actress Swara Bhasker too was disenchanted that the model caved in when confronted with backlash.
‘Love Jihad’ is a conspiracy principle that alleges that Muslim males goal ladies belonging to non-Muslim communities with a view to convert them to Islam by feigning love and marrying them.