Enables manufacturers to enhance digital expertise via higher data-driven choices
New York, 19 November 2020, Kameleoon as we speak launched new integrations with a spread of main product analytics and CDP options, serving to manufacturers to seamlessly share and analyze experimentation and personalization knowledge throughout their martech stack, and to interact with customers in a extra focused method based mostly on their in-product conduct. This deeper perception allows manufacturers to simply use their chosen product analytics instruments and make optimization choices that enhance the shopper expertise, conversions and revenues.
Part of Kameleoon’s dedication to repeatedly enhance the worth that clients obtain from its AI-driven experimentation and personalization platform, the funding in integrations with Mixpanel, Heap and Segment additional widen its associate ecosystem, which now accommodates over 35 main know-how suppliers.
“Enterprise brands have an increasingly complex martech stack of tools and solutions,” mentioned Fred De Todaro, Chief Product Officer, Kameleoon. “At Kameleoon we want to ensure that the data and insights from our experimentation and personalization platform are available in the best-of-breed tools that brands use daily, powering optimizing digital performance through greater conversions and online revenues.”
Thanks to Mixpanel Behavioral Analytics, manufacturers can observe how Kameleoon experiments and personalization campaigns impression the best way customers work together with their web sites or apps, enabling them to simply determine and replicate efficient checks and personalizations, advancing their testing roadmap.
“Our customers want to convert, engage and retain more users – experimentation and personalization can be critical for achieving their goals”, mentioned Justin Lau, VP, Partnerships, Mixpanel. “We are excited how simple Kameleoon has made it to integrate its data into our platform, allowing brands to better understand the impact of their experiments and take more informed decisions to improve performance.”
“This is the beginning of our nearer integration with Mixpanel,” added Fred De Todaro, Chief Product Officer, Kameleoon. “By the end of the year, we will allow our mutual customers to define a cohort through Mixpanel’s UI (for example “users who interacted with the search engine in the last week”) and have the choice to export that set of customers to Kameleoon, the place it may be used for additional segmentation.”
Through Kameleoon’s one-click Heap integration, clients can seamlessly analyze and perceive the worth of A/B take a look at and personalization knowledge from inside Heap reviews and dashboards, making enterprise choices sooner based mostly on the information they’ve collected.
“At Heap we’re focused on helping brands craft exceptional digital experiences by giving them automatic access to a complete set of customer data, along with the tools to turn this data into action,” mentioned Zac Fuld, Technology Partnerships Manager, Heap. “Kameleoon shares our vision of using data to make better, faster business decisions that improve performance. Together our seamless integration helps Kameleoon’s enterprise customers unlock deeper insight from digital experimentation and personalization, with minimal effort and maximum impact.”
“Integrating Heap and Kameleoon allows us to put each visitor at the center of our experimentation program. With Kameleoon’s out-of-the-box integration with Heap, we can iterate faster and identify new testing hypotheses and by taking data-driven decisions more quickly we seamlessly improve our clients’ business performance,” mentioned Alex Mason, Experimentation Strategist, Widerfunnel.
By integrating Kameleoon with Segment, manufacturers can simply share A/B take a look at and personalization occasions with greater than 200 advertising and marketing and analytics instruments linked to their Segment account. This deepens understanding of the impact of working experiments on all the buyer journey and supplies the potential to persistently lengthen personalizations to different channels by mechanically utilizing Segment occasions.
“Having a Segment bridge allows us to link experiment data with our central database, crucially helping us measure impact across a broader set of key measures when relevant,” mentioned Nikita Kursov, Conversion Optimisation Manager, from Kameleoon buyer Papier. “This could be anything from how particular changes impacted customer support and refund rates to understanding the longer-term impact of certain experiments on our customers.”
All integrations can be found now to Kameleoon clients and might be simply activated from inside the platform with a single click on.
Kameleoon allows manufacturers to supply distinctive digital experiences and personalize the shopper journey to maximise engagement and conversion, driving exponential on-line income progress.
Its net and full stack experimentation and personalization platform measures guests’ buying intention in real-time and adapts messages, content material, navigation and affords on all channels. With options together with A/B testing, guide person segmentation, AI predictive focusing on, buyer conduct monitoring and real-time knowledge, Kameleoon delivers an improved expertise for every customer.
Over 450 main firms worldwide depend on Kameleoon, making it the highest SaaS platform for AI-driven experimentation and personalization. These embrace leaders in ecommerce and retail (Lidl, Rakuten, Papier), media (Mumsnet, L’Equipe, Axel Springer), journey (SNCF, Campanile, Accor), automotive (Toyota, Renault, Kia), monetary companies (Axa, AG2R, Credit Agricole) and well being (Providence). Kameleoon is attaining annual three determine progress in each clients and revenues.
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