Mukesh Ambani’s Reliance Industries plans to embed its ecommerce app JioMart into WhatsApp inside six months, Mint reported on Monday, because the conglomerate appears to be like to ramp up its retail and grocery enterprise within the nation.
Reliance, which has been attempting to maneuver away from its mainstay oil and vitality enterprise, had final 12 months raised about $26 billion from buyers like Google and Facebook for its digital and retail arms because it takes on Amazon.com Inc and Walmart-backed Flipkart in India.
The transfer to combine JioMart with WhatsApp will permit a whole lot of thousands and thousands of customers to order merchandise from Reliance with out having to depart the app, Mint mentioned, citing two officers conscious of the event.
At final rely, WhatsApp had about 400 million customers in India. Facebook invested $5.7 billion for a 9.99% stake in Jio Platforms final 12 months.
JioMart was launched in May final 12 months with plans to be operational throughout 200 cities in India. The e-commerce enterprise of Reliance’s retail arm presents free categorical grocery supply from neighborhood mom-and-pop shops.
Reliance Industries and WhatsApp proprietor Facebook didn’t instantly reply to Reuters requests for remark.