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“Imagined In India” Bira 91 Launches Four New Exciting Beers Flavours With A Summery Twist

Beer could also be one of many oldest drinks on the planet, nevertheless it does not imply that it might probably’t get higher! While folks veer towards having fun with beers from overseas manufacturers, one homegrown Indian firm has determined so as to add their very own distinctive twist to beer, making it tastier than ever! Bira 91, one of the vital loved beer manufacturers in India have determined so as to add a summery twist to beers by releasing 4 new flavours. Recently, I had the pleasure of attending the launch occasion of those flavours and tried all the brand new flavours!

Bira 91 has 4 new limited-release beers for the summer season – Bollywood IPA, Kokum bitter, Brown Ale and Mango Lassi – and every beer lives as much as its quirky names! The beer tasting occasion was organized at Qla the place Chef Vicky Ratnani had completely curated a menu to pair with every new flavour of the beer. The Mango Lassi beer is a light-weight and creamy beer with the after-taste of mango, making it the best cross between mango lassi and beer. Next comes the Kokum bitter, for South-Indian meals lovers this beer is an absolute delight because it combines the normal ingredient from the Konkan Coast and the affinity of the Indians in direction of bitter flavours. The Bollywood IPA is vibrant, flavourful and comes with a tropical twist to present it a summery vibe. And final however not the least, Brown Ale blends the genuine English ale with coconut and vanilla, making it a favorite amongst beer lovers!

The 4 new beers make “Imagined in India”, launch of desi flavoured beers that’s impressed by the uncooked creativity of India’s rising artists and entrepreneurs. Here’s what Ankur Jain, Founder and CEO of Bira 91 mentioned about this initiative –

“For this generation of consumers, beer means flavor, and we deliver on that promise. ‘Imagined in India’ is an attempt to bring together the many flavors of India and its creative energy fueled by emerging artists, entrepreneurs, and startups. Each beer is brewed with unusual ingredients – local and seasonal – which makes them unique and bursting with flavour.”


The occasion was full of pleasure, enjoyable with electrical music and with good firm, and the beers had been the celebrities of the present! I’m not somebody who notably enjoys beer, however after having fun with these new chilly brews, I’m undoubtedly hooked! Each and each flavour is really scrumptious, making beer the go-to drink for this summer season.

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