Encouraged by over 90% accuracy in monitoring crops and guiding farmers by expertise, IFFCO Kisan, a value-added service supplier, plans to broaden a pilot venture on advisory providers, aimed toward growing high quality, yield and revenue of farmers.
“Farmers need to know problems on three-four major issues like water requirement, seeds, fertiliser and pests and a timely information and intervention proved to have helped increase the productivity and value of crops,” mentioned Sandeep Malhotra, chief government officer (CEO) of IFFCO Kisan. About 1,500 farmers had been lined below a pilot venture for 5 crops — wheat, paddy, soyabean, cotton and ginger — in choose districts of Madhya Pradesh and Karnataka, he mentioned.
“We set up weather station in those fields, funded by Borlaug Institute for South Asia (BISA) and Nabard and also sensors on the ground. That helped us monitor the soil conditions including nutrients and moisture and also crop growth using artificial intelligence. We also cross checked the advisory generated through technology with physical validation and there was 90-95% accuracy,” Malhotra informed FE.
The expertise intervention by IFFCO Kisan additionally allowed institutional consumers like meals processing industries and exporters to hint the standard of the produce assessing by a QR code, he mentioned, including that this helped improve the worth of the crops. Since exporters want commodities, which conform to sure requirements in purchaser international locations and use proper pesticides inside prescribed restrict (most residue degree or MRL), the addition of traceability function helped them to know particulars like the place the crop was grown, what pesticides used what number of instances, and many others.
Vishal Tiwari, a farmer in Jabalpur district of Madhya Pradesh, desires to even pay a charge to get the consultancy providers as he felt it elevated the yield of paddy and wheat which diminished his enter prices by 20%. Tiwari is managing farming in 40-45 acres, rising paddy, wheat, moong and greens. He mentioned that whereas the consultancy supplied by IFFCO Kisan was helpful, it may have been significantly better if it additionally linked farmer like him with institutional consumers.
However, Satyendra Sahu, additionally from Jabalpur, didn’t discover the consultancy service of IFFCO Kisan that helpful. “What its representative said was already followed by me as I keep visiting nearby agriculture university regularly,” mentioned Sahu, who grows paddy and wheat on round 35 acres. Like Tiwari, he additionally desires advertising and marketing help as he’s unable to search out consumers for natural paddy he began in three acres some 4 years again.
Malhotra mentioned digitisation and geo-locational mapping of the related farms in addition to farmers for seamless move of data would place the farmer producer organisation (FPO) as prepared for future block chain ecosystem. His firm has began partnering with FPOs even for getting merchandise because it has forayed into manufacturing spices below ‘Swarnahar’ model.