The firm will probably be reaching out to everybody who has not watched “anything on Netflix for a year since they joined,” Wu stated. The firm will do the identical for anybody who has stopped looking forward to greater than two years.
Netflix added it should begin sending out emails or in app notifications this week.
Netflix famous the inactive accounts “represent less than half of one percent of our overall member base,” or “only a few hundred thousand.”
“We’ve always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them,” Wu stated. “In the meantime, we hope this new approach saves people some hard-earned cash.”
The streaming firm has 183 million subscribers worldwide.