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Haven’t used Netflix shortly? Your subscription may get canceled

Netflix (NFLX) will begin asking its inactive customers in the event that they need to preserve their membership. If they do not need it, or if they do not reply, the corporate will robotically cancel their service, Netflix stated on Thursday.
“You know that sinking feeling when you realize you signed up for something but haven’t used it in ages?” Eddy Wu, Netflix’s director of product innovation, stated in a press release. “At Netflix, the last thing we want is people paying for something they’re not using.”

The firm will probably be reaching out to everybody who has not watched “anything on Netflix for a year since they joined,” Wu stated. The firm will do the identical for anybody who has stopped looking forward to greater than two years.

Netflix added it should begin sending out emails or in app notifications this week.

Netflix famous the inactive accounts “represent less than half of one percent of our overall member base,” or “only a few hundred thousand.”

“We’ve always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them,” Wu stated. “In the meantime, we hope this new approach saves people some hard-earned cash.”

Netflix is coming off one in every of its strongest quarters ever, which noticed its subscriber base surge because the coronavirus pandemic compelled folks to remain at dwelling. The firm added 16 million subscribers within the first quarter of 2020, which blew previous its personal forecasts.

The streaming firm has 183 million subscribers worldwide.

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