Stuttgart. More than three months forward of its scheduled world premiere on the IAA Mobility 2021 in September, good is providing a primary sneak peek on the design of its new all-electric SUV present automotive. The good eSUV would be the first idea from good Automobile Co., Ltd., a three way partnership based in December 2019 between Mercedes-Benz AG and Geely Holding Group. The first of the next-generation fashions shall be a real good SUV which embodies all that the model stands for – progressive design, innovation, excessive tech and battery-electric driving.
Exploring new territory whereas staying true to its custom: good dared to be completely different from the very starting. The unconventional ideas and concepts that solved issues with distinctive options earlier than they turned mainstream have captured the eye of the general public for years. Now is the time to remodel the model – good will develop up, from a one-car model within the micro section to at least one with a multiple-product portfolio, beginning with a compact SUV.
good permits first sneak peek at idea of recent all-electric compact SUV
“The new smart SUV will be instantly recognizable as smart: ultra-modern, sophisticated and advanced in connectivity solutions,” mentioned Daniel Lescow, Vice President Global Sales, Marketing & After-Sales good Automobile Co., Ltd. “Most importantly, it will possess the ‘smartest’ of all characteristics: super-compact on the outside and big on the inside.”
Gorden Wagener, Chief Design Officer Daimler Group, added: “We took this great opportunity to restart the brand, and our eSUV concept embodies all of the new DNA of smart. It’s a visionary approach that creates a new identity for the brand. More beautiful, sportier and of course, much cooler than before. Icons like this concept have all the potential to turn smart into a leading design brand.”
The first-ever good SUV shall be focused particularly in direction of younger households who search sustainable electrical transportation however need to stay city avant-garde trendsetters. It’s primarily based on Geely’s modular SEA high-tech platform (Sustainable Experience Architecture) and provides the proper mix of progressive design and cutting-edge know-how. The iconic exterior design, for which good is understood worldwide, comes from the Mercedes-Benz Design Network and stays recognizable – however with a totally renewed look. Design of the UI (consumer interface) and the UX (consumer expertise) will even function distinctive and even extravagant parts. Among these are particulars similar to hid door handles, illuminated parts and a big panoramic roof. The design language shall be that of a high-tech battery-electric automobile with a big, fashionable inside house and premium feel and appear. Furthermore, the brand new good shall be a cellular tech gadget, with options similar to voice management and a seamless digital key as commonplace on each automobile.
Apart from the product providing, good can also be redefining its enterprise method in direction of extra direct buyer interplay and engagement. Principles in designing the brand new direct-to-customer gross sales mannequin are primarily based on a unified, clear and secure pricing system. The very participating buyer journey throughout all touchpoints contains data-driven digital experiences in addition to totally imbedded bodily ones.
Manager Public Relations and Communications good Europe GmbH
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