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Global TWS Market to Grow 33 Percent in 2021, Apple to Lead: Counterpoint

Global really wi-fi (TWS) earbuds market will develop 33 % year-on-year in 2021 and attain 310 million models, in line with market analysis agency Counterpoint. The agency stated that the proportion of gross sales of the low- to mid-end fashions has elevated sooner than anticipated because of the financial downturn and associated uncertainties. That development has additionally influenced the market efficiency of high-end manufacturers. However, firms together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this yr. The pattern of working and finding out from house owing to the COVID-19 pandemic can also be prone to play an important function within the phase’s development in 2021.

Counterpoint in its Global Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial development within the international TWS earbuds market in 2021. Apple will preserve its management by promoting round 84 million models of its AirPods, although it can lose its share by 4 % from 2020, in line with the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 % market share, respectively.

The market of TWS earbuds will make aggressive strikes within the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report stated.

“Most anticipated is a new release from Apple, its first in two years. We expect it to be one of the biggest drivers of TWS market growth from Q4 2021 to the next year,” stated Liz Lee, a senior analysis analyst at Counterpoint.

Apple is predicted to proceed its management within the TWS earbuds market globally in 2021
Photo Credit: Counterpoint


Although Apple is predicted to proceed its management, the analysis agency predicts that there might be excessive development of the low- to mid-end phase, which is able to proceed by the yr. The pattern will, nonetheless, step by step shift to the mid- to high-price phase sooner or later, Lee stated.

“Most premium brands will add advanced features and various functions to their new models and create high value addition in the long term. Meanwhile, low- to mid-priced brands will further enhance price competitiveness to compete for market share,” she added.

In 2020, Counterpoint famous that the market of TWS earbuds grew 78 % year-on-year and barely exceeded the preliminary annual estimate for the yr to achieve 233 million models. However, low- and mid-price phase merchandise have been stated to be the expansion drivers in 2020.

We dive into all issues Apple — iPad Pro, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Gadgets 360 podcast. Orbital is obtainable on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

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