Karigar Mela is a devoted initiative by Amazon connecting India’s giant inhabitants of conventional artisans and weavers to its wealth of shoppers. This digital mela, in affiliation with Tribes India, is supposed to help small companies and artisans, permitting them to showcase their wares to a big buyer base, in addition to assist customers who wish to purchase real, handcrafted Indian merchandise.
What is Amazon Karigar Mela?
Karigar Mela is a devoted retailer on Amazon.in permitting clients to simply entry lovely handicraft merchandise inside the consolation and security of their houses. The retailer options handcrafted merchandise from all areas of the nation. Customers can store from a choice of over 1.2 lakh conventional tribal and native Indian handicrafts and handloom choices. Some of the artwork types out there embody Bidri, Dhokra, Ikkat, Patachitra, Madhubani and blue artwork pottery.
Each handcrafted product on Amazon Karigar is a labour of affection, made painstakingly and punctiliously by hand, and as such, every product is splendidly distinctive. The merchandise are sourced straight from Indian artisans, guaranteeing that what you get is 100% real.
Lending a serving to hand
Tribal artisans and conventional weavers type the spine of India’s wealthy cultural artwork and textile business. These heritage crafts are sometimes the livelihoods of households and Amazon has been making particular efforts to help these arts with initiatives such because the massively profitable Stand for Handmade in July 2020, which enabled hundreds of artisans throughout India to showcase their handlooms and handicraft.
Amazon’s newest effort, the Karigar Mela, hopes to generate on-line demand for handmade merchandise to assist Indian artisans overcome monetary disruptions as a result of pandemic. In a particular gesture to assist artisans, over 12 lakh artisans and weavers related to sellers of Amazon Karigar Mela will profit from a 100% Sell on Amazon (SoA) price waiver supplied for 2 weeks, until September 12, 2021.
Why select Amazon Karigar Mela?Opening up a brand new avenue of enterprise and an enormous shopping for viewers to sellers who normally transact solely in individual, the web retailer is a boon to particular person sellers and small enterprise house owners. This is particularly essential at instances like these, the place pandemic and lockdown restrictions have made gross sales subsequent to not possible for small, non-essential companies.
The excellent current
As the festive season nears, handcrafted merchandise make the right items for family members, whereas supporting and empowering indigenous craftspeople, weavers and tribal artisans and preserving India’s wealthy cultural heritage alive. So whether or not you might be on the lookout for one thing particular to a area you might be from, a culturally important reward for a liked one or buddy, an Indian memento for somebody overseas or want to immerse your self within the wealthy tradition of one other space, Amazon Karigar is a good place to purchase lovely merchandise for a terrific trigger.
This article has been created by studio 18 staff for Amazon
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