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Forsta | Forsta and Watermelon Announce Partnership

Forsta, the world’s main Customer Experience and Research Technology firm, and Watermelon, the Customer Experience (CX) and Insight Specialists, have introduced a world partnership. The new alliance creates a broader and deeper vary of CX experience, methodology, and expertise – delivered by Forsta’s main CX platform. This partnership additionally takes step one in a brand new technology of CX benchmarking out there to each Forsta shopper.

Giles Whiting, COO and Managing Director, Voice of Customer and Voice of Employee, Forsta feedback: “Our announcement today marks the beginning of a great moment for our clients. Working in partnership with Watermelon means that we are now able to provide the most powerful and advanced CX consulting and methodology solutions. Even in the early stages of this partnership we saw how valuable Watermelon’s proprietary benchmarks can be for our clients – allowing them to understand their performance versus industry and geographical peers, and to better identify areas of opportunity in which to improve. Together we will help businesses around the world drive customer advocacy, and progress towards achieving it. We will help them to grow their success and exceed their customers’ expectations. We exist to help inform and inspire decision makers, and our new partnership with Watermelon adds a further dimension to our purpose.”

Mark Squires, Watermelon

Mark Squires, Watermelon

Mark Squires, CEO of Watermelon, added: “Having enjoyed a successful relationship with Confirmit and FocusVision for over 10 years, I’m really excited about our future with Forsta. In my experience, no other platform provides the same degree of flexibility to design and build truly bespoke approaches to listen to customers and employees, backed up by powerful reporting and analytics to guide action. With Forsta, we know we have tried and tested foundations that can be adapted and scaled to any scenario. This partnership will be pivotal in enabling our clients to better understand customer experiences and to benchmark performance in greater detail, providing a clearer picture of what matters most and where to focus to drive their businesses forward.”

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Please contact Sallyanne Heywood,, +44 (0)7884 187074

About Forsta
Forsta, is the model for the not too long ago merged companies of Confirmit and FocusVision, two of the world’s main Experience and Research expertise corporations. In collaboration with their shoppers, Forsta informs and conjures up designs options and deploys their market main expertise and analysis expertise to exceed their shoppers’ wants. Forsta, rising smarter collectively. Visit for extra data.

About Watermelon
Watermelon is a Customer Experience consultancy, working with shoppers to hearken to clients to determine and prioritise CX enchancment alternatives and initiatives that ship ROI. Watermelon merges analysis and expertise skillsets to ship greatest at school, tailor-made CX and Voice of the Customer programmes that drive tangible enterprise enhancements for shoppers throughout a spread of sectors. Find out extra at

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