Renunciation of actual fur: product ranges efficiently reworked
Stuttgart, 26/01/2021 At the top of 2020, vogue and way of life firm Breuninger discontinued the sale of actual fur in all department shops all through Germany in addition to in its on-line store breuninger.com. With this transfer, Breuninger joins the worldwide Fur Free Retailer programme, making an necessary contribution to accountable and sustainable shopper behaviour.
Fur Free Retailer
As we enter the brand new yr, Breuninger has efficiently reworked all ranges throughout roughly 1000 manufacturers and not sells any items made completely of, or containing, actual fur all through your complete enterprise. The firm had already stopped buying actual fur merchandise because the 2020 spring/summer time assortment, and it accomplished the ultimate clearance sale of things from earlier collections by the top of 2020. In future, Breuninger will not promote merchandise manufactured from Angora wool or leather-based from unique animals both. This change impacts your complete product vary.
As a part of this clear transfer in a brand new route, Breuninger is becoming a member of the worldwide Fur Free Retailer programme. This is the world’s main initiative to determine retailers as real-fur-free, serving to clients to search out vogue objects which might be assured to be freed from fur. “We are very pleased to be a member of the international Fur Free Retailer programme. As a leading fashion and lifestyle company, we take our responsibilities seriously and view it as our duty to make an active contribution to a sustainable future,” says Breuninger CEO Holger Blecker. “For our customers and brands, we are a reliable and transparent partner, so joining the renowned Fur Free Retailer programme is a logical step for us.”
Breuninger has been steadily cutting down the sale of actual fur merchandise for a while now – for instance, Breuninger’s personal manufacturers haven’t contained any actual fur since 2017. This multi-stage transformation course of was carried out in shut coordination with the animal welfare organisation VIER PFOTEN [FOUR PAWS] Germany, which heads the Fur Free Retailer programme within the nation, and the respective model companions.
“We are very pleased that Breuninger has finally taken this step and is making a positive contribution to animal welfare and environmental protection by dispensing with all real fur and joining the Fur Free Retailer programme,” says Denise Schmidt, marketing campaign supervisor at VIER PFOTEN.
Social and ecological points have performed a central function in all selections at Breuninger because the firm was based. Breuninger has a proud custom of treating its clients, workers and companions with respect, consistency and transparency, which is a cornerstone of the corporate’s success. Last yr, Breuninger offered its holistic company duty technique. The main goals of this new alignment programme are formidable however life like and achievable targets. These targets will have an effect on each a part of the corporate, shaping how selections are made and the way processes are applied. Four areas cowl each side of the corporate’s new deal with sustainability: supplies, folks, the setting and the city or metropolis. In addition to focussing on the product choice course of, this technique additionally addresses the problems concerned in property administration, catering, logistics and social duty. In the Breuninger on-line store breuninger.com, clients can filter for sustainable objects and discover out a couple of product’s sustainable credentials then and there.
All info referring to sustainability at Breuninger is offered (in German) at: www.e-breuninger.de/nachhaltigkeit
Fur Free Retailer programme
The FFR programme is the world’s main initiative to attach fur-free companies with clients in search of ethically made merchandise. The programme is an initiative of the Fur Free Alliance (FFA), which is energetic in over 40 international locations all over the world. The Alliance is a global coalition of over 50 environmental and animal welfare organisations working collectively to finish the breeding and killing of animals for his or her fur.
VIER PFOTEN [FOUR PAWS]
VIER PFOTEN is dedicated to a fur-free Europe and is the official consultant of the FFR programme in Germany, Austria, Bulgaria, South Africa and Australia. This worldwide basis for animal welfare gives assist and recommendation to corporations searching for to make a demonstrably fur-free contemporary begin. To this finish, VIER PFOTEN is offered as a contact and mediator to companies taking the high-profile step of becoming a member of the worldwide FFR programme.
E. Breuninger GmbH & Co.
The vogue and way of life retailer Breuninger was based by Eduard Breuninger in 1881 and is right this moment certainly one of Europe’s main multi-channel department shops. For 140 years Breuninger has set excessive requirements in vogue, magnificence and way of life with its unique ranges of worldwide designer manufacturers and sought-after newcomer manufacturers. The www.breuninger.com on-line store, established in 2008, is likely one of the most profitable on-line shops within the premium section and lately additionally turned accessible to clients in Austria and Switzerland. Besides its sense of fashion and aptitude for developments, Breuninger represents excellent buyer focus, with service choices together with its Special Service, an in-house tailoring division, Click&Collect and on-line reservations, an in-store ordering service and a shuttle service offering a novel purchasing expertise each in-store and on-line. Across Germany, the award-winning retailer has eleven Breuninger retailers with over 5500 workers.