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E. Breuninger GmbH & Co. | Breuninger expands its presence to Hamburg

Grand opening 2023 in Westfield Hamburg-Überseequartier district

Stuttgart/Hamburg, 28 July 2021 The lovely issues in life are coming to lovely Hamburg: In 2023, Stuttgart-based style and way of life firm Breuninger will open a brand new flagship retailer within the Westfield Hamburg-Überseequartier district, its first location in northern Germany. As the most important anchor tenant by far within the coronary heart of Hamburg’s HafenCity district, Breuninger will occupy a complete space of greater than 14,000 sq. metres sooner or later. The long-term lease settlement with the mission developer and district operator Unibail-Rodamco-Westfield (URW) was signed as we speak in Hamburg.


“As a gateway to the world, Hamburg has been at the top of our wish list for some time now. Hamburg is a modern, cosmopolitan and dynamic city of commerce. As a merchant, you are bound to be drawn to Hamburg sooner or later. So we are thrilled that Breuninger has now found its own home in this versatile and impressive metropolis in the far north”, says Breuninger CEO Holger Blecker in regards to the resolution to open up store within the northern German metropolis.

The new Breuninger Department Store would be the centrepiece of the Westfield Hamburg-Überseequartier district, which is at present underneath building. The new Breuninger location in Hamburg extends over a complete space of 14,000 sq. metres on three flooring. Situated immediately on the banks of the Nordelbe river, with a beautiful mix of inspiring retail areas, cosmopolitan eating ideas and a robust providing of leisure and tradition, HafenCity is growing right into a vibrant future vacation spot with the brand new Westfield Hamburg-Überseequartier district. Over an space of 419,000 sq. metres, an city mixed-use district is being constructed in keeping with worldwide requirements encompassing residential models, places of work, lodges and a cruise ship terminal. The grand opening of the Westfield Hamburg-Überseequartier with Breuninger as principal tenant is deliberate for 2023.

Holger Blecker is smitten by this new premium location within the Hanseatic metropolis: “We are thrilled to have found an attractive home in the heart of the HafenCity with the Westfield Hamburg-Überseequartier. Breuninger firmly believes in brick-and-mortar retail with high standards as well as vibrant cities and urban quarters. What is happening in the HafenCity is one of the most exciting urban development projects in Europe, and we would like to play an active role.”

Consistent development technique
Up to now, Breuninger has been recognized in Hamburg primarily as a result of its quickly rising on-line store. “Many of our customers live in and around Hamburg”, explains Blecker. “We look forward to inviting everyone to visit us in the Überseequartier and personally welcoming them.”

For Breuninger, that is already the second stage of stationary growth this yr: In May 2021, it was introduced that the Stuttgart-based firm is taking up KONEN Bekleidungshaus GmbH & Co. KG with two KONEN malls in Munich and BRAM in Luxembourg. The dedication to a community of retail retailers and vibrant, flourishing metropolis centres is a elementary factor of Breuninger’s long-term development technique.

Successful collaboration with URW
With the Hamburg location, the style and way of life firm is increasing its stationary presence to a complete of 14 malls. By signing this lease settlement, Breuninger can also be increasing its profitable collaboration with Unibail-Rodamco-Westfield. Since January 2020, URW is in command of centre and asset administration for the 2 BreuningerLänder centres in Sindelfingen und Ludwigsburg within the area of Stuttgart. These two centres are among the many most profitable buying malls of Germany.

“The strategic partnership with Breuninger is the next milestone in the project development of the Westfield Hamburg-Überseequartier. The flagship store with a total area of 14,000 square meters distributed on three levels will be a central figurehead for the quarter. With Breuninger, one of the leading multi-channel department stores in Europe, we are once again introducing a brand to Hamburg that is not yet represented in the city”, remarks Andreas Hohlmann, Managing Director for Austria & Germany at Unibail-Rodamco-Westfield, welcoming Breuninger to Hamburg.

“With its flagship store specifically developed for the location, the quarter is gaining an attractive centrepiece and increasing its national and international prominence. We look forward to the partnership and the grand opening in autumn 2023.”

Westfield Hamburg-Überseequartier: Modern urbanity for Hamburg
In the Westfield Hamburg-Überseequartier district in Hamburg’s HafenCity, a complete of 14 buildings are underneath building for a brand new vibrant vacation spot in Hamburg with excellent structure and a novel occupancy combine. Retail, leisure ideas and greater than 40 eating models are intently coordinated with places of work for round 4,000 workplaces, three lodges, a cruise ship terminal and a complete of 650 residential models. The quarter is optimally built-in into the native infrastructure with its personal metro station, bus strains and numerous mobility providers. The mixed-used mission contains a complete space of 419,000 sq. metres and can be executed by Unibail-Rodamco-Westfield till autumn 2023 with a complete funding of multiple billion euros.

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Media contacts
E. Breuninger GmbH & Co.
Corporate Communications
Marktstraße 1–3
70176 Stuttgart
Phone: 0711/211–2100

Press Office Germany
Katharina Seher
Schanzenstraße 70
20357 Hamburg
T: 040/ 46 88 32 -636
F: 040/ 46 88 32 -32

E. Breuninger GmbH & Co.
The style and way of life firm Breuninger was based by Eduard Breuninger in 1881 and is now one of many main multi-channel malls in Europe. Over its 140-year historical past, Breuninger has set excessive requirements for style, magnificence and way of life with an unique collection of worldwide designer manufacturers and choose newcomer manufacturers. The on-line store launched in 2008 is likely one of the most profitable on-line retailers within the premium section and can also be accessible in Austria and Switzerland. Apart from impeccable type and a way for developments, Breuninger is deeply customer-oriented: Offers akin to Special Service, the in-house bespoke atelier, Click&Collect and on-line reservations, the in-store order service and shuttle service guarantee a unprecedented buying expertise, whether or not on-line or in individual. In Germany and Luxembourg, Breuninger now runs 13 malls with round 6,000 workers.

About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the main international developer and operator of flagship locations with a portfolio valued at 56.Three billion euros (as of: 31 December 2020), of which 85% in retail actual property, 8% in workplace areas, 5% in convention and exhibition centres and a pair of% in service areas. The Group at present holds 87 buying centres that it operates independently. These embrace 53 flagship centres in probably the most dynamic cities of Europe and the USA. Active on two continents and in 12 nations, Unibail-Rodamco-Westfield gives a novel platform for retailers and model occasions in addition to one-of-a-kind, constantly growing buyer experiences. In Germany, the Group at present operates 22 buying centres, 9 of that are in their very own portfolio. With 3,100 extremely certified workers, excellent specialist experience and an unparalleled document of success, Unibail-Rodamco-Westfield is nicely positioned for superior worth creation and the event of world-class initiatives. Unibail-Rodamco-Westfield has adopted an unmistakeable profile with the Better Places 2030 Agenda, the intention of which is to determine areas that respect the strictest environmental requirements and contribute to the event of higher cities. Unibail-Rodamco-Westfield is listed on the Euronext Amsterdam and Euronext Paris inventory exchanges (Euronext ticker: URW). A secondary itemizing was established in Australia with “Chess Depositary Interests”. The Group has a BBB+ score from Standard & Poor’s and a Baa2 score from Moody’s.

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