Fashion shops KONEN and BRAM change into a part of Breuninger
Stuttgart, May 31, 2021 Breuninger, a Stuttgart-based style and way of life firm, is taking up KONEN Bekleidungshaus GmbH & Co. KG, a long-established style agency with shops in Munich and Luxembourg. A corresponding settlement, which has but to be checked by the Federal Cartel Office, was signed on the finish of final week. Breuninger’s transfer as soon as once more underscores its optimistic outlook for bricks-and-mortar retail and the corporate’s dedication to its long-term technique.
Breuninger expands in Munich and Luxembourg
The acquisition of KONEN Bekleidungshaus GmbH & Co. KG will develop Breuninger’s present presence of 11 shops to 13 shops by KONEN in Munich and moreover, BRAM in Luxembourg will mark its first worldwide bricks-and-mortar retailer.
KONEN operates two shops for high-end clothes and niknaks. In addition to its essential department in Munich, which has a gross sales space of 12,500 m², family-run KONEN additionally owns BRAM in Luxembourg, with a gross sales space of 11,000 m². Both shops additionally provide prospects a complete vary of providers. KONEN has a complete workforce of just about 700 staff.
As Holger Blecker, CEO of Breuninger, states: “Munich, as an international metropolis renowned for both culture and shopping, and Luxemburg, as an attractive destination outside Germany, have long been on Breuninger’s radar. With its two stores at central locations in Munich and Luxembourg, KONEN is a mature family-owned business that, for us, is a matter of the heart and the perfect addition to our portfolio of bricks-and-mortar stores. Together, we will systematically ramp up our national and international multichannel offerings. That is why we are so pleased to be able to welcome KONEN and BRAM to the Breuninger family soon.”
This enlargement is a part of Breuninger’s long-term progress technique and its newest funding in enticing bricks-and-mortar retail. It additionally symbolizes the corporate’s dedication to energetic metropolis facilities providing a top quality of life.
Dr. Gabriele Castegnaro, managing companion of KONEN and a member of the corporate’s founding household, says: “It was a deliberate determination on our half to promote our firm to one of the best within the trade, and we’re more than happy with this transfer. Like us, Breuninger is a agency believer in essential avenue retail. In addition to that, we’ve got related firm cultures and embody comparable values in relation to prospects and staff. We are grateful that what we’ve got achieved to date throughout the a few years of efficiently main our enterprise will now be continued and advanced by Breuninger in the absolute best method.”
Closing of the transaction is topic to the customary circumstances and contingent upon approval by the antitrust authorities. Both events have agreed to maintain the monetary particulars confidential.
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E. Breuninger GmbH & Co.
Breuninger, a style and way of life firm, was based by Eduard Breuninger in 1881 and right this moment ranks amongst Europe’s main multichannel shops. For 140 years, Breuninger has set excessive requirements within the style, magnificence and way of life sector with its unique vary of worldwide designer labels and chosen newcomer manufacturers. Launched in 2008, its on-line store www.breuninger.com is among the many most profitable within the premium section and in addition accessible to prospects in Austria and Switzerland. Breuninger is synonymous not solely with a way of fashion and an excellent nostril for developments, but additionally with distinctive buyer focus. With its Special Service, in-house made-to-measure service, Click&Collect and on-line reservations, in-store order service and shuttle service, Breuninger ensures prospects a novel purchasing expertise, each on-line and in its shops. Multi-award-winning Breuninger has 11 branches throughout Germany and a workforce of over 5,500.
KONEN Bekleidungshaus GmbH & Co. KG
KONEN Bekleidungshaus GmbH & Co. KG is presently operating two shops, one in Munich and one in Luxemburg. With its roughly 700 staff, it affords ladies’s, males’s and youngsters’s clothes in addition to equipment on a complete gross sales space of 23.500 m².
Looking again on a historical past of 85 years, KONEN has established itself as one of the vital well-known style addresses in Munich. Through a recent shopfitting idea and ornate, detail-oriented in-store advertising and marketing ideas that are complemented by particular occasions and distinctive “indulging moments”, KONEN has always created an inspiring and one-of-a-kind shopping experience. As one of few department stores, KONEN succeeds in selling its own brands in addition to well-known fashion brands. These KONEN brands can be found in the areas of knitted and cashmere clothing, “Donna Lane”, “Johann KONEN” and, since 2018, footwear.
E. Breuninger GmbH & Co.