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Deutsche Hospitality | Deutsche Hospitality and the Porsche Design Group launch a novel resort idea and plan at the least 15 lodges in metropolises proper the world over

Zeitgeist, Design and Service Excellence

Munich, 12 October 2021 Deutsche Hospitality and the Porsche Design Group are becoming a member of forces to current the Steigenberger Porsche Design Hotels model, an progressive resort idea within the Luxury Lifestyle Segment. Steigenberger Porsche Design Hotels will deliver collectively design, expertise and life-style on the very highest degree. The end result can be a novel model expertise created from the design philosophy and values of the unique Porsche Design life-style model. This can be mixed with the excellence and expertise of Steigenberger, which boasts a consultant custom stretching again for greater than 90 years.

Zeitgeist, Design and Service Excellence

Zeitgeist, Design and Service Excellence

Investor curiosity in Steigenberger Porsche Design Hotels is appreciable. The first strategy planning stage includes the institution of as much as 15 lodges in world metropolises resembling London, Singapore, Dubai and Shanghai.

Design and high quality are the highest precedence
“Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” stated Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality. “Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality.”

“Steigenberger Porsche Design Hotels will boast an unusual and exceptional spatial and lighting concept,” said Dr. Jan Becker, CEO of Porsche Design Group. “Innovative rooms and suites will feature a singular design and interior which captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breath-taking locations.”

The lodges will supply at the least 150 rooms, suites, and penthouses. They can even have a exceptional restaurant and bar idea, unique Meet&Greet Cubes, and a well being and wonder facility and gymnasium extending over a minimal space of 1,000 sq. metres.

Deutsche Hospitality already maintains a presence within the Luxury, Upscale, Midscale and Economy Segments by way of the prevailing manufacturers. “We have set ourselves the objective of achieving significant worldwide growth by 2027,” Mr. Bernhardt continued. “For us, Steigenberger Porsche Design Hotels constitutes an important step towards appealing to an attractive target group in the long term and towards meeting growing requirements for individuality, exclusivity, design and an inimitable hotel experience.”

The growth of Steigenberger Porsche Design Hotels is enabling Porsche Design to switch its model philosophy to exterior and inside structure. This will permit design experience to be made accessible to a broad part of the general public by way of the automobile of excellent resort initiatives. Jan Becker: “The brand perception factor is becoming increasingly important for customers. In hotels we convey the brand experience in a unique way, and this makes it possible to introduce additional differentiation to the market.”

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In 1963, Professor Ferdinand Alexander Porsche got here up with the 911, one of the crucial vital design objects in up to date historical past. He went on to discovered the unique life-style model Porsche Design in 1972 in pursuit of a imaginative and prescient to move the corporate’s ideas and the Porsche fable past the confines of the automobile. His philosophy and design language stay on in all Porsche Design merchandise proper down to the current day. Albert Steigenberger opened the Europäischer Hof in Baden-Baden in 1930, a resort which was to go on to turn into the founding fable of Steigenberger Hotels AG. 160 lodges now function below the Steigenberger identify throughout three continents. Deutsche Hospitality has shaped a part of the Huazhu Group since 2020. Huazhu is likely one of the largest resort teams on the planet. The firm’s portfolio encompasses greater than 7,000 lodges, and its H Rewards Bonus Programme at present boasts greater than 174 million members.

Press contacts
Deutsche Hospitality │ Lyoner Straße 25 │ 60528 Frankfurt am Main
Sven Hirschler │ Tel: +49 69 66564-422
E-mail: sven.hirschler@deutschehospitality.com

Porsche Lizenz- und Handelsgesellschaft mbh & Co. KG│ Grönerstraße 5│ 71636 Ludwigsburg
Angélique Kreichgauer│ Tel: +49 152 3 911 6242
E-mail: angelique.kreichgauer@porsche-design.de

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