Market analysis sheds mild on shopper habits in Sports and Outdoor sector
10 May, 2021: 56% of British Adults report that in 12 months of lockdown, their health ranges have stayed the identical or improved, in line with analysis printed at the moment by Commerce Futures, the occasions and media writer. The examine, which canvassed the opinions of over 4,000 adults, additionally stories that nearly a 3rd (32%) have discovered that lockdown has made them fitter, with solely 19% saying that they don’t really feel as match because of the restrictions.
UK Lockdown Fitness traits
The 4 hottest lockdown health actions have been working (26%), strolling (24%), biking outdoors (21%), and residential gymnasium (20%), adopted by yoga and indoor biking which have been every chosen by lower than 8%. Emotional well-being (31%) was a very powerful motivator to train adopted by the necessity to get fitter (28%) and to drop some pounds (16%) for respondents.
Lockdown additionally created a possibility to strive one thing new, with residence weights (25%), biking outdoors (21%) and working (16%) all being the most typical new actions that respondents mentioned they tried for the primary time.
Jamie Hancox, Founder of Commerce Futures mentioned: “We performed this ballot with our companions, Alpkit, ZAAZEEE, HIGH5 and Reflex with a purpose to make clear the influence that lockdown has had on shopper health exercise and particularly the way in which by which their shopping for habits tailored. By canvassing the opinions of loyal clients throughout a lot of manufacturers on this approach, we’ve been capable of consolidate knowledge and might see traits throughout the market, which particular person manufacturers can benchmark and plan with.”
Hancox continues: “We at the moment are actively speaking to further Sports and Outdoor manufacturers, serving to them perceive shopper habits in context of wider market evaluation, and in consequence proceed to construct this present and unbiased image of the way in which by which British persons are incorporating Sports and Outdoor exercise into their lives because the UK emerges from lockdown.”
Abbie Cranfield, Events Coordinator at Commerce Futures added: “Consumer appetite for Sports and Outdoor activity has been profoundly impacted by the lockdown, with a number of businesses doing exceptionally well, whilst others have suffered. As we come out of lockdown, there are going to be additional opportunities and challenges. Our data is designed to shed light on these unprecedented market conditions, to allow brands to navigate the turbulence and reduce uncertainty.”
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