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Commerce Futures | British Fitness Levels Same or Better for 56% Despite Lockdown According to Poll

Market analysis sheds mild on shopper habits in Sports and Outdoor sector

10 May, 2021: 56% of British Adults report that in 12 months of lockdown, their health ranges have stayed the identical or improved, in line with analysis printed at the moment by Commerce Futures, the occasions and media writer. The examine, which canvassed the opinions of over 4,000 adults, additionally stories that nearly a 3rd (32%) have discovered that lockdown has made them fitter, with solely 19% saying that they don’t really feel as match because of the restrictions.

UK Lockdown Fitness traits

The 4 hottest lockdown health actions have been working (26%), strolling (24%), biking outdoors (21%), and residential gymnasium (20%), adopted by yoga and indoor biking which have been every chosen by lower than 8%. Emotional well-being (31%) was a very powerful motivator to train adopted by the necessity to get fitter (28%) and to drop some pounds (16%) for respondents.

Lockdown additionally created a possibility to strive one thing new, with residence weights (25%), biking outdoors (21%) and working (16%) all being the most typical new actions that respondents mentioned they tried for the primary time.

Jamie Hancox, Founder of Commerce Futures mentioned: “We performed this ballot with our companions, Alpkit, ZAAZEEE, HIGH5 and Reflex with a purpose to make clear the influence that lockdown has had on shopper health exercise and particularly the way in which by which their shopping for habits tailored. By canvassing the opinions of loyal clients throughout a lot of manufacturers on this approach, we’ve been capable of consolidate knowledge and might see traits throughout the market, which particular person manufacturers can benchmark and plan with.”

Hancox continues: “We at the moment are actively speaking to further Sports and Outdoor manufacturers, serving to them perceive shopper habits in context of wider market evaluation, and in consequence proceed to construct this present and unbiased image of the way in which by which British persons are incorporating Sports and Outdoor exercise into their lives because the UK emerges from lockdown.”

Abbie Cranfield, Events Coordinator at Commerce Futures added: “Consumer appetite for Sports and Outdoor activity has been profoundly impacted by the lockdown, with a number of businesses doing exceptionally well, whilst others have suffered. As we come out of lockdown, there are going to be additional opportunities and challenges. Our data is designed to shed light on these unprecedented market conditions, to allow brands to navigate the turbulence and reduce uncertainty.”


Notes to editors
Commerce Futures is an occasions & media enterprise with a preferred occasions collection that engages with enterprise leaders and practitioners within the following sectors:

  • Multichannel manufacturers and retailers
  • Media, leisure and publishing
  • Travel and tourism
  • B2B commerce (wholesale, manufacturing, FMCG, logistics)
  • The Third Sector

Our mission? To be probably the most trusted advisor to our neighborhood, creating an atmosphere for every member to excel of their roles and progress their careers on the charge of knots. How can we do that? By delivering them the most effective perception accessible by our occasions, our community and their friends.

For additional particulars please contact:
Abbie Cranfield
Commerce Futures

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