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Codasip | Codasip appoints Jaime Broome as its Automotive VP

Codasip presents automobile makers with a breakthrough in innovation and possession of differentiation

Munich, Germany – 21 April 2022 — Codasip, the chief in customizable RISC-V processor IP, right this moment introduced it has appointed Jaime Broome as its new VP Automotive. Broome brings over 20 years of expertise in semiconductors and sophisticated IP, SoCs and the automotive provide chain, having not too long ago led Imagination Technologies’ Automotive Business unit coping with all the business, from producers to tier 1 suppliers and ecosystem companions.

Jamie Broome, VP Automotive, Codasip

Jamie Broome, VP Automotive, Codasip

Broome brings important expertise of the ecosystem, business contacts, in addition to strategic insights into the market, expertise improvements, alternatives, and the tendencies – all of that are ideally suited to Codasip’s expertise and its capacity to assist and allow precisely the innovation the business wants in 2022. The automotive market is arguably the most well liked market right this moment for developments in electronics and semiconductors. In the face of rising competitors from new tech giants the flexibility to distinguish on this market is the important thing to success, and even survival.

Broome explains, “There are some fast shifts going down within the automobile market – a brand new market forming in automotive innovation and expertise, with a battleground between present pillars, expertise giants and new companies and enterprise fashions. The corporations on this market are huge and small, new and previous, however all are crying out for what RISC-V is providing: the flexibility to simply innovate quickly on the design stage by lowering the complexity, value and velocity.

“Where Codasip stands out, is that we offer the entry to fast innovation, possession of the flexibility to Design for Differentiation, and value discount. We ship that straight into the palms of the gamers experiencing the pains from the entry of recent tech giants into the market. Additionally, being centered in Europe, we’re greatest positioned to keep away from geopolitical ‘challenges’ and we’re surrounded by the world’s best focus of automotive innovators and manufacturing giants.”

In Europe, Broome joins forces with Codasip European VP, Emmanuel Till-Vattier and not too long ago appointed VP Functional Safety (FuSa) Dave Higham, each current recruits from Imagination. Drawing on Higham’s important expertise, the crew will guarantee Codasip delivers on the automotive business’s want for fast innovation whereas guaranteeing expertise by no means compromises the security or safety of automobiles and passengers.

Ron Black, CEO, Codasip, added, “Having known and worked with Jamie for many years, I was delighted he was keen to join the team at Codasip: I could see how his skills and experience will enable us to tap into the full potential of Codasip technology to increase the pace of innovation in the automotive supply chain, as well as enabling innovations in electrification; and safe and secure applications for connected and autonomous vehicles”.

About Codasip
Codasip delivers modern RISC-V processor IP and high-level processor design instruments, offering IC designers with all the benefits of the RISC-V open ISA, together with the distinctive capacity to customise the processor IP. As a founding member of RISC-V International and a long-term provider of LLVM and GNU-based processor options, Codasip is dedicated to open requirements for embedded and software processors. Formed in 2014 and headquartered in Munich, Germany, Codasip presently has R&D facilities in Europe and gross sales representatives worldwide. For extra details about our services and products, go to www.codasip.com. For extra details about RISC-V, go to www.riscv.org.

Media Contacts
David Marsden
PR & Communications Global
david.marsden@codasip.com
+44 7968 407739

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