Chipotle began engaged on the curbside pickup pilot program about three months in the past, Garner stated. The firm determined to check out this system after seeing how a lot individuals favored its Chipotlanes -— pick-up lanes for digital orders.
Customer suggestions on Chipotlanes has “been overwhelmingly positive,” stated Garner. “So we started thinking about ways we could extend that experience to restaurants that don’t have the ability to have a Chipotlane.”
Just 128 eating places have Chipotlanes out of roughly 2,700 total, John Hartung, Chipotle’s chief monetary officer, stated throughout an analyst name in October. About 70% of latest eating places can have a Chipotlane, in keeping with the corporate.
The firm is increasing its pickup choices at a time when on-line orders are surging. In the third quarter of 2020, digital gross sales soared about 203% year-over-year and made up practically one half of gross sales.
Over the previous yr, the corporate has additionally been beefing up its digital capabilities by letting prospects order by means of Facebook Messenger, including a chat bot known as “Pepper” to its app and extra.