On Saturday, the chain is opening its first-ever “digital-only” restaurant in Highland Falls, New York, close to the West Point army academy. Unlike the standard format, the eating room is gone and staff cannot take orders. Rather, clients can order pick-up or supply solely although its app, web site or third-party apps like Uber Eats.
The new design goals to seize the “sounds, smells and kitchen views of a traditional Chipotle” with an open-facing kitchen. But the focus will likely be cabinets to suit extra accomplished orders. There’s additionally a small bench for folks to attend and there is a separate entrance for catering orders.
“With digital sales tripling year over year last quarter, consumers are demanding more digital access than ever before so we’re constantly exploring new ways to enhance the experience for our guests,” stated Curt Garner, Chipotle’s chief know-how officer, stated in an announcement.
The burrito chain selected this upstate New York location for its first due to its “captive” close by shopper base of cadets which have demanded Chipotle, however do not have entry to at least one close by.