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BTS Sets YouTube On Fire With New Album BE



Life Goes On is a message of hope throughout the pandemic (courtesy BTS)


  • BTS have ascended to world superstardom since their debut in 2013
  • “Our goal with the music on ‘BE’ is that it can be a comfort,” stated BTS
  • “If many people can relate to it, we will be really thankful,” they added

South Korea:

Tens of hundreds of thousands of followers all over the world raced to hearken to the newest providing from BTS on Friday, because the Ok-pop sensation dropped their extremely anticipated new album to a deluge of pleasure.

Three hours after BE was made accessible on a simultaneous worldwide launch, the video for first monitor Life Goes On — a music providing a message of hope within the face of the coronavirus pandemic — had been seen virtually 20 million occasions on YouTube.

“This is the best thing that has happened this year,” wrote one fan, amongst greater than 560,000 feedback.

“Just when I was starting to feel like trash again and wanting to leave this world, BTS drops this album,” one other added.

“Their music saved me so many times and it still continues to do so.”

BTS have ascended to world superstardom since their debut in 2013, holding a string of sold-out exhibits in Los Angeles, Paris and London final yr.

The trailblazing septet cemented their prominence on the earth’s largest music market when their all-English single “Dynamite” entered the Billboard Hot 100 at primary in August, making them the primary South Korean act to prime the US chart.

And final month their label Big Hit Entertainment made a multi-billion-dollar inventory market debut.

“Our goal with the music on ‘BE’ is that it can be a comfort to a lot of people,” member Jimin advised a press convention Friday.

“If many people can relate to it, I will be really thankful.”

– ‘Original and deep’ –

The eight tracks — which embody Dynamite — are the group’s fifth Korean-language studio album, and “contains the most ‘BTS-esque’ music yet,” Big Hit stated in an announcement forward of the discharge.

The new album wants “to persuade the sceptics who have more recently heard about BTS that their work is powerful, original, and deep”, CedarBough Saeji, a visiting professor at Indiana University Bloomington, advised AFP.

“If this album can demonstrate that loyal fans exist in large part because of phenomenal artistic offerings, the critics who attribute BTS’s success only to loyal fans will be forced to reassess.”

BTS’ lyrics are sometimes socially acutely aware — themes embody the ills of consumerism and psychological sickness.


They persistently have interaction with followers at house and overseas by way of social media, having collected 30.7 million followers on Twitter.

Member Jin stated one other BE monitor, the retro disco Telepathy, expressed “the sad reality of not being able to meet with our fans around the world because of Covid”.

“The song is about how we’re happiest when we’re with our fans, and that although we’re physically apart now, we’re in fact always together.”

The megastars are scheduled to carry out Dynamite and Life Goes On for the 2020 American Music Awards on Sunday in Los Angeles.

– Call of the nation –

While Big Hit’s shares have fallen again since their preliminary inventory market debut the agency remains to be value round $6 billion.

But it warned in its IPO prospectus that it confronted a “risk factor” within the type of obligatory navy service for all seven BTS members.

South Korea requires all able-bodied males to serve in uniform to defend it towards the nuclear-armed North, normally for 18 months.

Jin, the septet’s oldest member at 27, can’t delay his service past the tip of 2021, whereas the opposite six should observe within the coming years.

The South is at present debating exemptions for stars reminiscent of BTS, who’ve been on the forefront of the Korean Wave cultural phenomenon lately, however the band reiterated on Friday that all of them plan to serve.

“As a young South Korean man, I think I must serve in the military without a question,” Jin stated.

“As I’ve said every time, I will accept the call of the country at any time whenever it happens,” he added. “All of us plan to serve.”

(Except for the headline, this story has not been edited by NDTV workers and is printed from a syndicated feed.)

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