A robust story that marked the daybreak of a brand new age on tv, a grave challenge that left a long-lasting influence on the minds of the viewers, endearing characters that touched million hearts and are nonetheless revered iconic. 13 years in the past, COLORS introduced a brand new revolution on Indian Television with its path-breaking present, Balika Vadhu, that addressed the topic of kid marriage within the easiest but highly effective method. A subject that was nonetheless labelled as taboo in our nation was delivered to life via Anandi’s story that took the nation by storm. While the present efficiently modified many lives and mindsets, the evil customized of ‘Baal Vivaah’ remains to be prevalent and thriving in some components of our nation. With an goal to carry a few change and reignite conversations to eradicate baby marriage customized from society, the channel is ready to launch Balika Vadhu Season 2. The present will seize the journey of a ‘nayi Anandi’ (performed by Shreya Patel) as she takes definitive steps to combat and undo the injustice carried out to her. Produced by Sphere Origins, Balika Vadhu Season 2 will premiere on ninth August and can air Monday to Friday at 8:00 pm solely on COLORS.
Speaking concerning the present, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, stated, “In the past few months, we have introduced some of our biggest properties to provide wholesome variety entertainment to our viewers. From launching a brand-new season of Khatron Ke Khiladi set in Cape Town to announcing a visual-based quiz show, The Big Picture with Ranveer Singh as the host. Keeping the momentum high, we are excited to launch the second season of Balika Vadhu, a revolutionary show that is synonymous with the ethos of the channel. Armed with a brand-new story and characters, we will showcase one of the most loved shows with a social message that still holds a strong relevance.”
Set within the rustic locales of the city of Devgarh, Gujarat, Balika Vadhu season 2 traces the story of two associates, Premji (performed by Sunny Pancholi) and Khimji (performed by Anshul Trivedi). They share a bond so thick that they all the time wished to increase their friendship and turn out to be one household. As destiny would have it, Khimji’s spouse provides beginning to a lady, Anandi, whereas slightly boy Jigar (Played by Vansh Sayani) is born to Premji. The very day, Premji and Khimji promise one another to get Anandi and Jigar married and shortly there comes a day when they’re wedded to one another in a ‘Baal Vivah’. How will the journey unfold for Anandi and Jigar? How will Anandi combat the injustice carried out to her?
Talking concerning the idea of the present, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 stated, “Balika Vadhu is more than just a show, it is an emotion. There has been a generation of viewers who have grown up loving and watching the show and still do. Keeping in mind the changing and evolving times, we are launching the new season of Balika Vadhu that addresses the custom of child marriage albeit from a whole new perspective. It will introduce the audience to a new Anandi and the challenges that she faces as a child bride. Nayi Anandi will fight for her rights and surely turn out to be an inspiration to many girls suffering a similar fate and will touch the hearts and minds of our viewers.”
Producers, Sphere Origins, Sunjoy Wadhwa, stated, “We have always believed in the power of stories and the change that they can bring. The entire nation is a witness to how Balika Vadhu changed the perception of millions across the country and the face of Indian television. We still believe in the power of its concept as a section of our society affirms the custom of child marriage even today.”Adding to this, Comall Wadhwa, stated, “This time through Balika Vadhu, we will take viewers to the nooks and corners of Gujarat to tell the story of Nayi Anandi. A lot of girls are still fighting this battle of being in a child marriage every day and our story and characters will be an inspiration to them. We are delighted to join hands with COLORS yet again and look forward to creating the magic.”
Talking about taking part in Anandi, Shreya Patel stated, “My family always told me about the special place the character of Anandi holds in the hearts of many Indians. I am extremely excited as well as a little nervous to play a character that left such an impact on everyone. My character of Anandi in many ways is like who I am, she is brave, happy and loves doing garba. I eagerly look forward to the new journey.”
The present may even characteristic proficient artists together with Anshul Trivedi, Riddhi Shukla, Sunny Pancholi, Shiju Kataria and Seema Mishra in outstanding roles.
To promote certainly one of its hottest reveals, Colors has designed a sturdy advertising plan throughout print, tv, and digital platforms. On tv, a 10-day marketing campaign highlighting the nostalgia side of the present might be deployed. The present’s music observe which induces numerous emotion has been recreated and interwoven with every inventive to construct recall and drive viewership. The channel may even be focusing on print publications throughout key markets on the launch day showcasing the innocence and feistiness of the nayi Anandi. A digital occasion (Colors Golden Petal Club) for the viewers that includes Avika Gor, Anandi from Season 1 can be deliberate for the viewers and guarantees to take them on a visit down reminiscence lane. On the digital entrance, vignettes might be created that includes the previous forged of the show- Avika Gor and Avinash Mukherjee as they speak about their recollections of season one. This may even be backed by a robust influencer outreach to create conversations across the present together with some hard-hitting movies which is able to spotlight the lifetime of the kids who’ve lived via this social evil.
Anandi begins her new journey from ninth August, each Monday- Friday at Eight pm solely on Colors.
Also Read: Sourabh Raaj Jain evicted from Khatron Ke Khiladi 11; says ‘Some things are not in your control’
Catch us for up to date Bollywood News, New Bollywood Movies replace, Box workplace assortment, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood News Today & upcoming motion pictures 2020 and keep up to date with newest hindi motion pictures solely on Bollywood Hungama.