“Coon Cheese,” which has been offered in Australia for greater than 80 years, will now be often called “Cheer Cheese,” its producer stated Wednesday. The new model will roll out to Australian supermarkets in July.
Owner Saputo Dairy Australia payments itself because the nation’s largest dairy processor. It made the choice to rebrand its cheese line final summer time, becoming a member of different main meals firms that had been compelled to revisit the titles of a few of their most well-known merchandise.
Several massive manufacturers, comparable to Quaker Oats’ Aunt Jemima and Mars-owned Uncle Ben’s, additionally introduced final yr they’d change or retire branding that was thought of racially offensive.
For Saputo, “Coon” cheese had been the main focus of criticism for many years. The firm has insisted that the model title paid homage to its founder, Edward William Coon. But the phrase can also be a deeply insulting racial slur directed at folks of shade.
The change got here after greater than twenty years of campaigning by Indigenous activist Stephen Hagan, in line with CNN affiliate 9News. Saputo known as the choice an try to “eliminate racism” from its model.
The new title goals to align “with current attitudes and perspectives,” the corporate stated in a press release Wednesday.
“Cheer Cheese is a cheese for everyone, and we trust our valued consumers and those who are new to our products will embrace this new name,” Cam Bruce, the corporate’s industrial director, stated within the assertion.
— CNN’s Amy Woodyatt contributed to this report.