The “Luxury Stores” program launched Tuesday as a “store within a store” expertise at present accessible to solely choose Amazon (AMZN) Prime members within the US. You can store provided that you are invited, and when you can request an invite, there’s already a wait listing.
For prospects, Luxury Stores will provide Amazon Prime members options like a “View in 360 feature” on the Amazon app. It additionally consists of unique entry: Amazon partnered with the Oscar de la Renta model for its launch, giving Luxury Store buyers early entry to the late designer’s pre-fall and fall/winter 2020 collections, that are at present solely accessible on the trend home’s personal boutiques and web site.
And for the corporate companions, Luxury Stores will permit established and burgeoning high-end trend manufacturers “to independently make decisions regarding their inventory, selection and pricing.”
While Oscar de la Renta is a recognizable title within the trend world, Amazon may even be partnering with “emerging luxury fashion and beauty brands,” based on a press launch.
The launch comes at an attention-grabbing time, as there may be much less demand for top trend whereas the Covid-19 pandemic continues to alter the way in which we reside. The luxurious retailer idea was “inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store,” Christine Beauchamp, president of Amazon Fashion, mentioned in a press release.
Amazon has ramped up its hiring efforts throughout the pandemic. The firm is internet hosting a Career Day on Wednesday, and has 33,000 roles accessible with compensation packages averaging $150,000. The firm additionally introduced that it is hiring 100,000 folks for $15-per-hour jobs.