In mild of the challenges confronted by folks in latest months, Indian musicians at the moment are uniting to make use of their collective may to proceed to assist Covid-19 aid efforts. As an extension of Facebook’s ‘Social For Good’ initiative, the artists will carry out at a live performance known as ‘Live In Your Living Room’ on Instagram, to lift funds for causes that the artists are supporting.
‘Social For Good’ is Facebook’s initiative that helps giant neighborhood causes by bringing collectively public figures and creators to lift consciousness and funding. ‘Live In Your Living Room’ is part of this, by being a dwell leisure platform the place this 12 months musicians will elevate funds for foundations corresponding to Hemkunt Foundation, Give India, and United Singers Charitable Trust, which the respective artists assist. This 2021’s model of the live performance will characteristic 27 artists, in a sequence of dwell gigs that individuals must go to their accounts for, one after the opposite for eight hours. The lineup performing contains Armaan Malik, Eric Nam, KSHMR, Salim Merchant, Shalmali Kholgade, Sunidhi Chauhan, Saindhavi Prakash, Satyaprakash Dharmar, Andrea Jeremiah, Big Indie Bang (Neyhal, Raghav Meattle), Akanshka Bhandari, Anuv Jain, Euphoria, Shilpa Rao, Salim Merchant, Arjun Kanungo, Zaeden, Yashraj Mehra, Gully Gang, and Benny Dayal.
Manish Chopra, Director, and Head of Partnerships, Facebook India, gave extra context, “While people have faced challenges aplenty in the past couple of months, it has been great to see the community help and support each other on Instagram as well. We’re glad that the spirit of kindness and support is continuing through the wave, like the music community now who’re aiming to make a difference through the ‘Live In Your Living Room’ music festival. We’re thankful for the partnership with these artists. We’re hoping the music brings a smile on people’s faces, and that everyone listening donates to the charities they’re supporting.”
Armaan Malik, provides, “The pandemic has affected people in different ways, more than we can imagine. We’re trying to do our bit, in our personal capacity, as well as a music community. With #LiveInALivingRoom we’re hoping to bring some light and positivity in these terrible times by creating a music experience that people can enjoy right from the comfort of their homes. The funds raised from the performances will go towards charities that serve diverse needs.”
Aayushman Sinha, Founder & Head, REPRESENT provides, “Watching the entire community come together for this initiative has been heartwarming. We’ve been flooded with messages from artists expressing their support and willingness to be a part of #LiveInYourLivingRoom. Without revealing too much, all I’d say is you’re in for a magical evening with a bunch of surprises and a lot of music which is released and also a tonne of unreleased music which you’ll hear first, Live In Your Living Room!”
The present 2021 competition is being offered by Instagram, in partnership with REPRESENT, India’s premier expertise administration company, and supported by all main Indian music labels.
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