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Apple WWDC 2021: Here’s what to anticipate

These are among the many bulletins Apple (AAPL) might make this week throughout its Worldwide Developer Conference, a multi-day occasion that kicks off Monday. The annual occasion is usually an opportunity for the tech firm to introduce adjustments to the software program used on a regular basis by hundreds of thousands of individuals.
Beyond new devices and the introduction of iOS 15, WWDC can even be a possibility for Apple to handle its developer group within the midst of two main current spats with app makers — a contentious authorized battle with Fortnite-maker Epic Games over its App Store charges and a feud with Facebook (FB) over Apple’s new app-tracking privateness coverage.

This 12 months, for the second time, Apple’s WWDC might be held on-line, although there’ll nonetheless be a lot for builders to do just about, together with greater than 200 periods on learn how to construct new apps and providers.

The occasion begins with a keynote at 1 p.m. ET on Monday, June 7. Here’s what to anticipate based mostly on the newest reviews and rumors.

New devices

The most vital {hardware} announcement anticipated throughout WWDC is the introduction of a redesigned 16-inch MacE-book Pro, and presumably a 14-inch model, too, Bloomberg has reported.

The system — like different current laptop and iPad launches from the corporate — would doubtless be constructed with Apple’s M1 chip, which it has stated gives longer battery life and sooner processing speeds, amongst different advantages. The new laptop computer might additionally carry again the favored MagSafe energy connector, Ben Wood, chief analyst at CCS Insight, stated in an electronic mail final week.

Among different {hardware} updates, Apple might announce a brand new model of its AirPods, a breakout product for the corporate however one that’s dealing with growing competitors from the likes of Google and others.

“I’m sure Apple is aware of that competition” and has plans to counter it, stated Mike Bailey, director of analysis at FBB Capital Partners.

Finally, the iPad might get main new working system updates, after Apple launched a brand new iPad Pro with its M1 chip final fall.

“We expect to see the lines between the Mac and the iPad continue to blur with powerful demos of high-performance video editing software and more,” Wood stated.

iMessage will get a social media makeover

Based on the corporate’s promotional supplies for WWDC, a centerpiece of the occasion may very well be iMessage, the messaging service utilized by numerous Apple system homeowners.

The iPhone maker has been working to make iMessage extra like a social media platform that competes with Facebook’s WhatsApp. Bloomberg reported that iOS 15 iMessage updates will embrace new choices for automated replies, past the present auto-reply for when customers are driving.

This might additional inflame the tensions with Facebook that emerged over privateness.

Focus on privateness

Industry watchers count on Apple to double down on its privateness focus throughout WWDC this 12 months.

At final 12 months’s convention, Apple introduced its iOS 14.5 replace that now provides customers the choice to disclaim apps permission to trace their exercise, a transfer that has drawn the ire of Facebook, which makes use of this information to focus on advertisements. Analysts might be expecting any information from Apple on what number of customers have stopped sharing information with apps for the reason that characteristic went into impact in April.
Apple's major privacy change is here. What you need to know

The firm may additionally introduce much more methods for customers to regulate what information they share with builders and app makers within the newest iOS replace.

“We expect data privacy and security to be a main focus and theme of [CEO Tim] Cook’s keynote as Apple solidifies its privacy policy with the iOS 15 unveil,” Wedbush analyst Dan Ives stated in an investor word final week.

Scrutiny amid Epic trial

The developer convention comes weeks after Apple’s blockbuster trial towards Fortnite maker Epic Games, through which the 30% fee that Apple takes from builders was closely scrutinized.

“In light of the controversy kicked up by the recent lawsuit with Epic, Apple will likely go out of its way to reassure the developer community that it has their best interests at heart,” CCS Insight’s Wood stated.

The convention was talked about on the stand in the course of the trial: An Apple govt revealed that the corporate spends $50 million a 12 months to place WWDC collectively, in an effort to shore up its argument that it does quite a bit to help builders.

“We turn the place upside down for developers,” Cook stated throughout his testimony, citing the corporate’s responsiveness to developer complaints.

But Cook additionally acknowledged throughout his testimony that Apple’s final allegiance and precedence is its customers.

“We’re making decisions in the best interests of the user,” he stated, “and I think it’s important to note that sometimes there’s a conflict between what the developer may want and what the user may want.”

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