Skechers, the worldwide sports activities and way of life model primarily based in California, is launching a brand new marketing campaign that includes the primary feminine model ambassador for Skechers India — Bollywood sensation Ananya Panday — who will symbolize each way of life and vogue collections. The “Originals Keep Moving” marketing campaign starring Ananya Panday begins with a tv industrial unique to the India market with a message that goals to encourage the youth of right this moment to come back ahead whereas emphasizing on the facility of by no means giving up.
The product on the focus of the industrial is one the model’s flagship vogue way of life collections, Skechers D’Lites, which incorporates a design primarily based on the enduring 90s sneakers that Skechers originated. Ananya Panday is seen dancing within the vibrant sneakers with the model brand within the midsole including a signature factor to the sneakers. The energetic video is geared to enchantment to the clubbing crowd, to the dancers, to the trendsetters, and everybody else who’s going through challenges and simply wants a bit push to maintain transferring and transcend their boundaries.
David Weinberg, Chief Operating Officer of Skechers, mentioned, “After recently announcing a campaign with Siddhant Chaturvedi, we’re continuing to make investments in India as illustrated by this new partnership with Bollywood star Ananya Panday and our first television campaign created specifically for the India market. As great potential for growth exists here, we will seek new unique ways to target consumers of all ages to help the millions of consumers in this country discover and fall in love with the comfort, innovation, style and quality offered by Skechers.”
Speaking in regards to the launch and on Ananya Panday, Mr. Rahul Vira, CEO, Skechers South Asia Pvt. Ltd. mentioned, “We are thrilled to launch our first marketing campaign with Ananya Panday. As Skechers was born as a youth-focused model, it’s our purpose to strengthen our connection by communication with the youth of India and ignite a shift within the Indian mind-set at giant. With this announcement, we’ve additionally launched the latest assortment in our flagship way of life vary—Skechers D’Lites—and welcome Ananya to the Skechers household the place she might be an ideal ambassador due to her position as an influencer to her followers of all ages.”
Commenting on the model affiliation, Bollywood star Ananya mentioned, “My love for snug, fashionable sneakers is unceasing, and being a 90s child myself, I’ve at all times liked vogue tendencies from that period, particularly the chunky sneakers. Being related to Skechers has completely been an thrilling journey because the model is synonymous with consolation which is a giant a part of why I really like Skechers a lot. I really like the stylish and relaxed type of footwear they provide, and I’m all set to be part of it. What ‘Originals Keep Moving’ means for me is that regardless of all of life’s issues, you don’t let something or anybody cease you, and also you simply carry on transferring. You’re authentic, you’re
a creator, you’re a go-getter, a hustler in each sense of the phrase and I completely consider in that 100 %.”
As a model, Skechers stands for a mix of innovation, type, and know-how and presents customers consolation and the possibility to remain on par with all the present tendencies. In addition to providing very best footwear for all aspects of life, Skechers has launched a variety of apparels & equipment.
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