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Alia Bhatt invests in D2C start-up that makes pure incense and bio-leather : Bollywood News – Bollywood Hungama, an IIT Kanpur-backed D2C wellness startup, in the present day introduced that Alia Bhatt is now an investor within the firm. Founded by engineering graduate Ankit Agarwal in July 2017, is an progressive startup centered on the round economic system which converts floral waste into Charcoal free Luxury incense merchandise and different wellness merchandise. The startup can be India’s first wellness model to have Fair for Life- Fairtrade and Ecocert Organic & Natural certifications. With deep-tech analysis, the startup has additionally developed “Fleather” leveraging their flower biking know-how. Fleather is a viable different to Animal leather-based which was not too long ago awarded PETA’s finest innovation within the Vegan World. has quickly expanded its operations and has persistently achieved 130% YoY progress for the previous two years. imaginative and prescient is backed by sturdy RnD efforts and is predicated on sustainable growth targets centered on making a round economic system, selling sustainable consumption, and bringing dignified livelihoods.

Speaking on the newest funding, Alia Bhatt, who is understood for her environmental initiatives, mentioned, “Phool incense really stands out for its fine natural fragrances and amazing packaging. I admire the founder’s vision of making incense and bio-leather from recycled flowers that contribute to keeping our rivers clean, creating a humane alternative to leather and providing employment to women in India’s heartland. I’m proud that these products are created in India and wowing the world and I’m thrilled to join the investors who are backing the company.”

Earlier this yr, Alia Bhatt had additionally invested in Nykaa, the omnichannel life-style retailer stating the three causes she selected the corporate was its Indian roots, its international scale, and that it was based by a girl. IIT Kanpur had invested in and nurtured the corporate, whereas it was on the concept stage. Speaking on the newest growth, Dr. Abhay Karandikar, Director IIT Kanpur mentioned, “IIT Kanpur is proud to be a partner of PHOOL. I am glad that we could help the company technologically but at the same time, I must acknowledge that brought a lot of visibility to our incubator and the subsequent stupendous success of SIIC is at least in part due to the success of PHOOL”.

Ankit Agarwal, Founder mentioned, “At we aim to drive systemic change through innovation. Alia’s investment is a validation of our efforts and firmly sets us on a path to build a global success story from a tier 3 city. The investment and support will help us expand our footprint globally and also step up the pace of RnD. I can proudly say, is a business built, led and now even invested in by women.”

Speaking on the newest growth, Manoj Kumar, Founding Partner, Social Alpha (FISE) mentioned, “Ankit has truly demonstrated how passionate entrepreneurs can solve some of our most complex problems with their disruptive innovations. The team has the rare combination of empathy, audacious goals, extraordinary”.

Speaking on the newest growth, Padmaja Ruparel, Founding Partner, IAN Fund mentioned, “Innovative solutions for the sustainable development of the community is the need of the hour.‘s circular economy model brings triple bottom benefits of environmental, social, and financial sustainability. Ankit is a passionate entrepreneur focused on a large market and value creation for both customers and his team.”

For its endeavors to make progressive and sustainable merchandise, has obtained a number of worldwide recognitions together with the celebrated United Nations Young Leaders Award for Sustainable Development Goals, United Nations Momentum of Change Award at COP, Asia Sustainability Award Hong Kong, Alquity Transforming Lives Awards, London and Breaking the Wall of Science, Berlin

Earlier, had raised US $ 2 Million in a seed spherical from IAN Fund, Social Alpha (FISE) and Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.

ALSO READ: Here’s why Alia Bhatt and Sanjay Leela Bhansali’s Gangubai Kathiawadi is releasing in January 2022


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