The Federation of Indian Chambers of Commerce & Industry (FICCI) will launch ‘Corona Ko Harana Hai’ – a multilingual mass media consciousness marketing campaign about COVID-appropriate behaviour, focused at households to guard themselves from COVID.
The marketing campaign will likely be featured throughout the nation through mass media, together with TV, print, radio, and digital media beginning in the present day, with the slogan ‘’Har ghar ne thaana hai, Corona ko harana hai’.
FICCI, together with its members, has created a complete communication plan in numerous languages, that includes fashionable and well-respected personalities, led by Akshay Kumar in Hindi, Marathi, and Punjabi, Arya in Tamil, Chiranjeevi in Telugu, Punit Rajkumar in Kannada amongst others.
The second wave of the pandemic has been dreadful – its depth and virality requires pressing collective motion. FICCI’s Media and Entertainment committee has come collectively to assist the federal government’s efforts to extend consciousness and sensitise audiences about the necessity to preserve COVID-appropriate behaviour throughout these difficult occasions. These efforts at mass citizen consciousness with contributions from the Indian Broadcasting Foundation (IBF), Indian Advertising Association, bigger media neighborhood, and members of FICCI’s Media and Entertainment Committee, together with ongoing efforts from FICCI to ramp up crucial medical infrastructure and provoke vaccination drives, will help in controlling the unfold of the virus and scale back the burden on current well being infrastructure.
FICCI’s Media and Entertainment committee have additionally met the Empowered Committee of the Government of India on COVID-19 and briefed them on these efforts.
Mr. Sanjay Gupta, Chairperson of the FICCI Media & Entertainment Committee stated, “Thanks to the heroic efforts of our healthcare workers and various NGOs, we are at a point where it’s beginning to feel like the tide is turning. But we must remain vigilant to protect ourselves, our families, and our communities from the continued spread of the virus. This is a crucial period to scale vaccinations and implement an effective preventive programme to ensure that we are prepared for the future and minimise the impact of the virus on lives and livelihoods. It’s incumbent on us to come together to inform and provide specific education through effective communication strategy to all Indians and enable everyone to adopt Covid-appropriate behaviour.” The marketing campaign will begin on June 5.
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