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$1-trillion financial system purpose: UP seeks new marketing consultant


On behalf of the state authorities, the planning division has floated the tender to have interaction a marketing consultant for the duty. The final day for submitting the bids can be April 14 and the technical bids can be opened for scrutiny on April 18.

Chief minister Yogi Adityanath, in his second tenure, will accord excessive precedence to fulfilling the unfinished agenda of creating Uttar Pradesh a $1-trillion financial system. The state authorities has invited bids afresh, looking for a marketing consultant who may assist the state obtain the difficult job.

By the federal government’s personal admission, this “Herculean task demands some giant steps to be taken by the state government”, because it entails boosting up the scale of the gross state home product (GSDP) dimension by practically 4 instances to succeed in the goal within the subsequent 5 years.

UP’s GSDP in 2020-21, in nominal phrases, was Rs 17.2 trillion, roughly the identical degree as in 2019-20. As per advance estimates, the GSDP can be Rs 19.1 trillion in 2021-22.

On behalf of the state authorities, the planning division has floated the tender to have interaction a marketing consultant for the duty. The final day for submitting the bids can be April 14 and the technical bids can be opened for scrutiny on April 18.

This is the second time that the federal government is taking a look at appointing a marketing consultant for the job. Earlier, the state authorities had began the method in September 2020, and international skilled companies agency Deloitte Touche Tohmatsu India had emerged as the chosen marketing consultant, after beating the likes of Boston Consulting Group, Grand Thorton India and an iSAARC-UP IT consortium. However, the bids have been cancelled on technical grounds in March 2021.

According to the contemporary request for proposal (RFP) doc, the marketing consultant must critically analyse the macro and micro-economic sectoral information round GSDP, commerce, funding, expenditure, financial savings, workforce participation, inflation, import & export, and so forth to establish the strengths and weaknesses of UP’s financial system.

It may also cowl all key sectors like agriculture & allied sectors, infrastructure, rural growth, industrial growth, social sector, healthcare, ability growth, pure assets, and rising know-how intensive sectors. It would additionally develop a strategic framework, create an implementation highway map, design institutional reforms and likewise develop a monitoring and analysis framework.

Outlining the result of the work, the RFP doc states that the duty requires “some well thought out and long-term strategies on a sustained basis and would also require organisational restructuring, focussed policies and rules for more effective governance, faster decision-making process and improved accountability”.

The marketing consultant may also recommend the creation of reporting mechanisms and dashboards that may enable the Chief Minister’s Office monitor the extent of implementation of every challenge, the way in which the Prime Minister’s Office (PMO) displays key nationwide programmes.

The consulting company must submit the primary draft of technical report in 90 days after signing the contract and submit the ultimate draft in 150 days.

A pre-bid assembly is scheduled to be held on March 22.

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